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Note : Design brief last updated on October 13, 2019, 08:30 am
Create a Logo for Video Production Company -- Brandwagon Productions
What name do you want in your logo?
Do you have a slogan you want incorporated in your logo?
Select your industry
Other : Video Production
Tell us more about your audience, organisation or product. Please also mention your special requirements
****PLEASE READ THIS BRIEF CAREFULLY****PLEASE NOTE THE ATTACHED EXAMPLES
***ANY SUBMISSIONS THAT INCLUDE THE B,W,P AS THE ARTWORK WILL BE ELIMINATED.
I really want this to be a fun thing that plays off of brandwagon, and combines the idea of video/production. I don't want art that emphasizes the letters B or W or P -- those are not a focus to me.
LOGO PREFERENCES: I would really like it to be a clever logo that plays off the name. I really like the logos that combine two of the word elements into one design (e.g. Spartan Golf, Swan and Mallard, Wine glasses/piano keys, etc). Being a production company, I do want it to be fun and creative, but not overly cartoony. I'd like to incorporate the 'video' aspect into the image
I'd like to have a logo that can work both vertically (image on top of name) and horizontally (image to left/right of name). Also, a simple number of colors (but color palette is open to designer suggestions), however, I'd also like it to work monochromatically.
I like the use of negative space, as well. Be open to that if you're able.
Brandwagon Productions is a brand content video production company. We specialize in short-form video content that help in a variety of styles.
Some of our focused specialities are in :
Marketing - brand awareness, customer testimonials, product overviews
Medical - doctor bio videos, "who we are" mission videos
Service Industry (e.g. HVAC/Plumbing/Electrical) -- business profiles, product/service highlights
Corporate (ad-hoc messaging, training videos), and non-profits.
We are a B2B company. We are NOT a jack-of-all-trades company, and we don't wedding/music videos, long-form documentaries, etc.
Who are your top 3 competitors? If possible, please provide their links as well
While these aren't necessarily DIRECT competition, they're similar type companies in the same general area.
PLEASE READ CAREFULLY: I REALLY WANT THIS TO PLAY OFF OF BRANDWAGON AS AN IMAGE. I LIKE THE CLEVER ART AS INCLUDED IN THE VISUAL BRIEF EXAMPLES I HAVE INCLUDED.
We're a B2B, so we don't want cartoony. I want it to be creative, but professional -- but still clever. I like the clever logos that use the name in the logo on different levels. Our target audience is business owners and professionals, probably 30-50. My clients have recognized the need for video, so they tend to be more plugged into the media/content trends of today.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Visual brief - Styles
Visual brief - Colors to explore
Let designers make suggestions
Visual brief - Fonts
font-family: 'Bowlby One SC'
font-family: 'Josefin Sans'
font-family: 'Ubuntu Condensed'
Other fonts: Sans-serif fonts - thick/bold.
Fonts I gravitate towards are: Bebas Neue, Montserrat, Azo Sans, and similar. I lean towards all caps, or even all lowercase, but I'm not looking for a mix.
I like the fonts in the logo styles above of: databerry, slowmotion, greenbird and planning center
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