Winner
By Susumulus pro
Tokyo International Music School
Simon Beston paid $399 for a new Logo Design and received 148 designs from 46 Designers.
“ Great concept, which enabled me to see a huge range of potential logo designs. ”
Winner
By Susumulus pro
$399

Tokyo International Music School By Simon Beston

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Note : Design brief last updated on  
Contest title

Tokyo International Music School

What name do you want in your logo?
Tokyo International Music School
Select your industry
Education
Please mention your special requirements. Also what feelings do you want your logo to provoke?

Thanks for considering my contest. I'll try to be as clear as I can.


A bit of background: Tokyo International Music School is a new evening music school opening later this year. As a new business, our branding is a clean slate, and the logo design will be at the centre of that.


Our products will be centred around classical music, so the style should resonate with that. Our target audience is the international community in Tokyo, in particular those sending their children to one of the many international schools in the city. The values of our organisation will be those that embody our approach to music: elegant, with attention to detail, and professional. With this in mind, I would like the central symbol of the organisation to be the greek lyre (as this reinforces the classical nature of our school). Ideally, I am looking for an unfussy depiction of this, or perhaps a minimalist interpretation of its form. I think it should be clear what it is, without being too detailed and frilly!


The typography of the business name is very important to us. I realise it's a very long name, so finding a way to package it all in could be tricky. I'll leave that to your imaginative minds! Again, I think typefaces with clean and clear lettering will work best, so please avoid anything too curly or busy.


As yet, I don't have a specific colour scheme in mind for the business, so the colours used in the logo will almost certainly gain wider coverage across the rest of the branding later on. In line with the values above, I would prefer to go for more 'premium' darker hues, perhaps dark blues or greens. Again, please use your imagination with this, as I'm very open to ideas.


Thanks for your time, and I look forward to seeing your designs.

Tell us more about your audience, organisation or product.
bell-iconLast Modified on April 03, 2021, 04:29 am

Most of this information is above, but essentially we will be providing musical opportunities for the English speaking community in Tokyo. Students can join choirs, orchestras, jazz bands etc. as an outlet for their musical talents. Most international students attend one of the many fee-paying international schools in Tokyo.

Who are your top 3 competitors? If possible, please provide their links as well
bell-iconLast Modified on April 03, 2021, 04:29 am

There aren't really any competitors in this market offering the same thing in English.

Where all will you use your logo?
bell-iconLast Modified on April 03, 2021, 04:29 am
  • (1) Online (website, Online Advertising, Banner Ads Etc)
  • (2) Print (business Cards, Letterheads, Brochures Etc)
Select the types of logos you need?
An abstract shape or symbol is used to convey the values of your business.
Words and images mixed together to create the perfect combo.
I’d like to see different concepts to decide what works for my brand.
Style Attributes
bell-iconLast Modified on April 03, 2021, 04:29 am
Modern
Classic
Youthful
Mature
Feminine
Masculine
Playful
Sophisticated
Luxurious
Economical
Loud
Quiet
Simple
Complex
Subtle
Obvious
Geometric
Organic
Visual brief - Styles
bell-iconLast Modified on
Visual brief - Colors to explore
bell-iconLast Modified on April 03, 2021, 04:29 am

Blues

Greens

Let designers make suggestions

Visual brief - Fonts
bell-iconLast Modified on April 03, 2021, 04:29 am
Dummy Text

font-family: 'Josefin Sans'

Required file format (Logo Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps

Rate this contest brief?

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