Winner
Hardcore Tea Logo Design
Ryan David Pardey paid $199 for a new Logo Design and received 163 designs from 45 Designers.
“ Overall easy to use website. Some of the UI could be a little better and easier to use. ”
Winner
$199

Hardcore Tea Logo Design By Ryan David Pardey

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Note : Design brief last updated on  
Contest title

Hardcore Tea Logo Design

What name do you want in your logo?
Hardcore Tea
Select your industry
Food & Drink
Tell us more about your audience, organisation or product.
Hardcore Tea sells tea online. We offer a limited product set tailored for men in the 25-40 age range who want an alternative to the traditional feminine brands in this space.

We are a no bullshit, anti-establishment company. We value independent thinking and care about the quality of our products. Pure, clean tea made without chemicals or additives.

Other brands that convey a similar message
* Sons of Anarchy
* Tough Mudder and Spartan Race
* Bones (skate brand - www.bones.com)
* Rockstar/Monster energy drinks
* Caterpillar
* Dickies

Our customers are fed up with the soft, touchy-feely options. They want to feel tough and strong when they drink tea, not like the want to sit down and sip it while discussing their feelings.

They are professionals that resent wearing business attire. They live in jeans and t-shirts outside of work. They're urbanites and weekend warriors. They play hard, and have a tendency to overindulge in alcohol.

We offer teas that'll kick-start your day, clean your system after a bender, or help you sleep like a log.

We want the brand to let our customers know that they can drink tea without compromising their values. They can break away from their Starbucks overlord and forge their own path. Our brand conveys strength, independence and self-confidence.

Our competitors are mainstream coffee places like Starbucks, and niche tea companies such as ZestTea.com. We want to stand out from mainstream tea companies like davidstea.com, teavana.com and republicoftea.com

The logo will be used mostly on our website and product packaging - boxes, teabags, and zip lock baggies.

We require 4 versions of the same logo design as follows:

1. White on black
2. Black on white
3. Colored
4. Colored inverted

The color pallette should be simple and comprised of 2-3 colors at most. The color pallette will be used to theme the website, packaging and other marketing materials.
Where all will you use your logo?
  • (1) Merchandise (mugs, T-shirts Etc)
  • (2) Online (website, Online Advertising, Banner Ads Etc)
Style Attributes
Modern
Classic
Youthful
Mature
Feminine
Masculine
Playful
Sophisticated
Luxurious
Economical
Loud
Quiet
Simple
Complex
Subtle
Obvious
Geometric
Organic
Required file format (Logo Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png

Rate this contest brief?

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