Omage

Empower Yourself (not necessary)

Omage Labs
Creative Brief:

Company Overview:
Omage is a lifestyle independence company providing aging in place solutions which empower independence, wellbeing and control. While it isn’t possible to stop the clock, Omage believes with the right tools many people can continue living independently. Through advanced data mining and machine learning, Omage integrates with the digital devices and services we already use, to create a highly dynamic, holistic, and personalized baseline of wellness. Against this baseline, Omage customers are able to recognize challenges to their wellness before they become serious and costly health issues. Whether fitness wearables, social media or connected cars we’re generating vast amounts of data which provides insights to daily physical, social and activity trends. Its time we be able to utilize these data to our own benefit, rather than simply being routes to sell us things.

More information about Omage can be found on our website www.OmageLabs.com

Design Prompt:
Without going into too much detail about our solution, the Omage platform draws its insights from three unique areas which we represent with through a Venn diagram which can be viewed here: https://www.dropbox.com/s/elbwyhrxdb2sdzv/Sources%20of%20Wellness.png?dl=0
While we don’t want the Venn diagram to be the logo design, designs which allude to this framework are desirable.

Color Usage:
The following colors are currently used in our website and other offline materials, but the designer should note feel limited by this.

Primary Colors:
Blue: rgb - 248,184,24
Dark Blue: rgb - 16,63,84
Gold: rgb - 255, 147, 17
Accent Colors:
Green: rgb – 87,159,44
Orange: rgb – 255,147,17
Brand Traits:
Supportive – Omage helps support your continued independence
Trustworthy – Omage’s platform protects your privacy and security
Empowered – Omage provides solutions to help you live the life you want
Personalized – Omage is based upon your own personal patterns, not some theoretical norm
Innovative – We are changing the way people think about aging.

Goals/ Expectations:
The ideal logo will be easily used/adapted in the following ways.
- Standard logo lockup
- Monochrome version (black & white)
- Square over/under version
- Icon version
- Unique and easily identifiable
- Able to stand out from the crowd as an app icon, but still classy, simple and dignified yet cool (perhaps even retro)

Target Audience:
We have several different customers which use and benefit from our solution:
• Institutional Stakeholders
o Professionals involved in some aspect of senior care (home and/or residential)

• Healthy Seniors
o 60 – 80 years old Baby Boomers, primarily living independently in their own homes or in senior residences for active/healthy individuals (not needing home medical or physical care). These people are also tech savvy, the so called “Silver Surfers”, who are comfortable with web and smartphone/tablet applications.

• Family Stakeholders
o Middle-aged children of older parents who live independently