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From tradition to modernity : revamp an existing logo By Emilie Pujo

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    This contest has been held untill further notice. You can not view design entries.
    The prize money includes: Logo Design
    Note : Design brief last updated on  
    Contest title

    From tradition to modernity : revamp an existing logo

    What name do you want in your logo?
    La Manufacture du Haut Rhin
    Select your industry
    Industrial
    Please mention your special requirements. Also what feelings do you want your logo to provoke?
    bell-iconLast Modified on May 12, 2021, 02:20 pm

    The actual logo, "MHR", is inspired by both an industrial gear and the emblem of the city where the company was founded, Mulhouse (France). We want to keep a reference to that local emblem, since the region is known for its historical excellence in our domain first, and second because we recruit locally. The emblem is a wheel, which could be styled to recall a mechanical gear; note that we do not want to convey a religious symbol (cross), but rather a styled mechanical gear, with a modern touch.

    The actual typo is however really problematic. The rebranding is triggered by the pilars of the H which mistakenly reminds of rugby pillars and which obviously needs to be drawn completely differently in the next design. The typo also is quite basic and does not convey anything.

    The words most commonly used to describe our machines are "robust" and "long-lasting".

    MHR wants also to project its branding in the future, bringing a touch of modernity as witnessed by a very strong commitment towards R&D activities, as well as a constant drive to improve its processes, be them technical or human.

    In that sense, we want our image to convey both our industrial heritage (traditional values of robustness and regional identity in the Alsace region), and a sense of modernity.

    The new design should convey the ideas of robustness, extreme reliability, heavy industry (metallurgy), engineering.

    Sober but massive typo could embody continuity yet modernity.

    The colors would therefore be dark (very dark grey, black), but accent touches of silver and/or bright orange are acceptable if needed.

    The overall design should be sober and reflect the seriousness of a company which has a century long history & is worldwide known.

    Neither ammunition nor arms should be used in the logo as they are too restrictive.

    The wheel can be kept but styled to evoke rather a mechanical gear than a religious cross, and why not, developed and styled to convey a value of modernity.

    From its foundation in 1919, the company holds a name plate, whose "Art Deco" style is appreciated : bold, clean cut letters in polished silver, flashing on a dark background. This could also inspire the new logo.

    Next to the logos we have selected on your page, we are inspired by the logos of EDGE Group.ae & Caterpillar.com

    Tell us more about your audience, organisation or product.
    bell-iconLast Modified on May 12, 2021, 02:20 pm

    For over 100 years, la Manufacture du Haut Rhin, "MHR", has built the widest installed base of small to medium arms ammunition production lines and machines with over 13,000 equipments delivered worldwide to all major ammunition producers. Thanks to its unrivalled experience and know-how, MHR owns a reputation of unfailing reliability and excellence in tailoring ammunition production solution to any customer need from single equipment to turnkey factory.

    Who are your top 3 competitors? If possible, please provide their links as well
    bell-iconLast Modified on May 12, 2021, 02:20 pm

    New Lachaussée http://www.lachaussee.com/

    Fritz Werner https://www.fritz-werner.com/

    Where all will you use your logo?
    bell-iconLast Modified on May 12, 2021, 02:20 pm
    • (1) Online (website, Online Advertising, Banner Ads Etc)
    • (2) Print (business Cards, Letterheads, Brochures Etc)
    • (3) Signage (including Shops, Billboards Etc)
    Select the types of logos you need?
    Words and images mixed together to create the perfect combo.
    Style Attributes
    bell-iconLast Modified on May 12, 2021, 02:20 pm
    Modern
    Classic
    Youthful
    Mature
    Feminine
    Masculine
    Playful
    Sophisticated
    Luxurious
    Economical
    Loud
    Quiet
    Simple
    Complex
    Subtle
    Obvious
    Geometric
    Organic
    Visual brief - Colors to explore
    bell-iconLast Modified on May 12, 2021, 02:20 pm

    Dark neutrals

    Oranges

    Other colors: Orange should be used lightly as a touch, not as a main or background color.
    Visual brief - Fonts
    bell-iconLast Modified on May 12, 2021, 02:20 pm
    Dummy Text

    font-family: 'Quicksand'

    Other fonts: My navigator cannot handle the fonts shown for selection ... We would like a massive, plain font (but you can make propositions)
    Required file format (Logo Design)
    • (1) Jpg
    • (2) Psd
    • (3) Ai
    • (4) Png
    • (5) Pdf
    • (6) Eps

    Rate this contest brief?

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