Winner
Marketing Logo Design required by BASCULE, an equestrian marketing consultancy
Stephanie E Inglis paid $199 for a new Logo Design and received 120 designs from 69 Designers.
“ I got hundreds of design options and chose one I am very proud to have as my new brand. ”
Winner
$199

Marketing Logo Design required by BASCULE, an equestrian marketing consultancy By Stephanie E Inglis

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Note : Design brief last updated on 12 February, 2019
Contest title

Marketing Logo Design required by BASCULE, an equestrian marketing consultancy

What name do you want in your logo?
BASCULE
Do you have a slogan you want incorporated in your logo?
reach peak performance
Select your industry
Marketing
Tell us more about your audience, organisation or product. Please also mention your special requirements
BASCULE is a marketing firm for equestrians, owned and operated by equestrians. The term "bascule" is used to describe the shape of a horse's topline (head, neck, shoulders, back and hindquarters) at the apex of a jump (image of a horse showing great bascule is attached).
Equestrians are very detail oriented and will notice (and discuss in detail) any flaws in a horse's jumping style if the logo design is literal, so something stylized is best.
Equestrian sport is also a a combination of strict tradition and high tech innovation. Sleek, modern outlines with more traditional colors work well.
Who are your top 3 competitors? If possible, please provide their links as well
https://eqsol.com/stories/
https://newstyledigital.com/careers
https://www.creativeequinemarketing.co.uk/
http://weinbergharris.com/careers
http://www.eqmedia.agency/
https://marketingequestre.com/en/marketing-media-web-sites.php
What feelings do you want your logo to provoke?
The target audience is typically upper-middle class professionals. They own or are connected to one of the Olympic equestrian disciplines or other equestrian sports. They enjoy the aesthetic of horses in motion and the tradition of horse sports, but also are tech savvy.
Where all will you use your logo?
  • (1) Merchandise (mugs, T-shirts Etc)
  • (2) Online (website, Online Advertising, Banner Ads Etc)
  • (3) Print (business Cards, Letterheads, Brochures Etc)
  • (4) Signage (including Shops, Billboards Etc)
Select the types of logos you need?
An abstract shape or symbol is used to convey the values of your business.
Organization name enveloped by a pictorial element or shape.
Style Attributes
Modern
Classic
Youthful
Mature
Feminine
Masculine
Playful
Sophisticated
Luxurious
Economical
Loud
Quiet
Simple
Complex
Subtle
Obvious
Geometric
Organic
Visual brief - Styles
Visual brief - Colors to explore

Blues

Light neutrals

Dark neutrals

Let designers make suggestions

Visual brief - Fonts
Dummy Text

font-family: 'Asap'

Dummy Text

font-family: 'Marcellus SC'

Dummy Text

font-family: 'Josefin Slab'

Dummy Text

font-family: 'Alegreya SC'

Required file format (Logo Design)
  • (1) Jpg
  • (2) Png
  • (3) Eps

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