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Technology for Truckers By Joanna Lang

Contest is Held

    This contest has been held untill further notice. You can not view design entries.
    The prize money includes: Logo Design
    Note : Design brief last updated on  
    Contest title

    Technology for Truckers

    What name do you want in your logo?
    Truckerr
    Select your industry
    Technology
    Please mention your special requirements. Also what feelings do you want your logo to provoke?
    We are looking for a logo that calls for solidarity, unity, and transparency. We would also describe our brand style as:
    Snarky / sassy
    Empowering
    No bullshit
    Irreverant

    Our target are drayage truckers (local, short distance).
    Males
    35-55
    Immigrant - Hispanic, Eastern European
    Tell us more about your audience, organisation or product.
    Based out of Red Hook Terminal in Brooklyn, Truckerr builds and offers products and services to empower the drayage industry and the trucking community. We are focused on driving transparency across intermodal freight in order to reduce waste and unnecessary expense which is a growing challenge. Our flagship product is a mobile app built for truckers (company drivers and owner / operators) in the port of new york and new jersey. It allows them to record their actual waiting time (vs. what the terminal claims) and upload and save proof of asset interchange with their phone, reducing rate of invoice disputes.

    Rather than relying on the trucking companies to mandate adoption of our product, we are starting with the truckers themselves. Until now truckers have been at the mercy of their companies, customers, terminals, and carriers. They shoulder outsized liability and blame - not to mention their falling hourly rates due to the growing waiting times and traffic congestion. With Truckerr, the drayage community has a voice and the data to back them up.

    Trucking is actually the most ethnically diverse profession in the country - and despite the shortage one of the most common. This - and the outsized focus on automation - has inspired our inspiration from wobblies (attached).
    Who are your top 3 competitors? If possible, please provide their links as well
    KeepTruckin (https://keeptruckin.com/)
    Trucker Path (https://truckerpath.com/)
    CDLLife (https://cdllife.com/)
    Where all will you use your logo?
    • (1) Merchandise (mugs, T-shirts Etc)
    • (2) Online (website, Online Advertising, Banner Ads Etc)
    • (3) Print (business Cards, Letterheads, Brochures Etc)
    • (4) Signage (including Shops, Billboards Etc)
    • (5) Television/screen
    Select the types of logos you need?
    Organization name in a stylised type/font becomes the logo.
    An image or shape that is easily recognizable is used to represent your business.
    An abstract shape or symbol is used to convey the values of your business.
    Letters or initials from your business name are used to create a logo.
    Build a legacy brandy with a seal, badge or crest.
    Style Attributes
    Modern
    Classic
    Youthful
    Mature
    Feminine
    Masculine
    Playful
    Sophisticated
    Luxurious
    Economical
    Loud
    Quiet
    Simple
    Complex
    Subtle
    Obvious
    Geometric
    Organic
    Visual brief - Styles
    Visual brief - Colors to explore
    Other colors: #F22233 #262223 #5D7A8C #F2B05E #B0D1D9
    Visual brief - Fonts
    Dummy Text

    font-family: 'Abel'

    Dummy Text

    font-family: 'Quicksand'

    Dummy Text

    font-family: 'Asap'

    Dummy Text

    font-family: 'Voltaire'

    Dummy Text

    font-family: 'Nunito'

    Dummy Text

    font-family: 'Josefin Sans'

    Dummy Text

    font-family: 'Comfortaa'

    Other fonts: Container font
    Required file format (Logo Design)
    • (1) Jpg
    • (2) Psd
    • (3) Ai
    • (4) Png
    • (5) Pdf
    • (6) Eps

    Rate this contest brief?

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