Technology for Truckers By Joanna Lang

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The prize money includes: Logo Design
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Note : Design brief last updated on 18 October, 2019
Contest title

Technology for Truckers

What name do you want in your logo?
Select your industry
Tell us more about your audience, organisation or product. Please also mention your special requirements
Based out of Red Hook Terminal in Brooklyn, Truckerr builds and offers products and services to empower the drayage industry and the trucking community. We are focused on driving transparency across intermodal freight in order to reduce waste and unnecessary expense which is a growing challenge. Our flagship product is a mobile app built for truckers (company drivers and owner / operators) in the port of new york and new jersey. It allows them to record their actual waiting time (vs. what the terminal claims) and upload and save proof of asset interchange with their phone, reducing rate of invoice disputes.

Rather than relying on the trucking companies to mandate adoption of our product, we are starting with the truckers themselves. Until now truckers have been at the mercy of their companies, customers, terminals, and carriers. They shoulder outsized liability and blame - not to mention their falling hourly rates due to the growing waiting times and traffic congestion. With Truckerr, the drayage community has a voice and the data to back them up.

Trucking is actually the most ethnically diverse profession in the country - and despite the shortage one of the most common. This - and the outsized focus on automation - has inspired our inspiration from wobblies (attached).
Who are your top 3 competitors? If possible, please provide their links as well
KeepTruckin (https://keeptruckin.com/)
Trucker Path (https://truckerpath.com/)
CDLLife (https://cdllife.com/)
What feelings do you want your logo to provoke?
We are looking for a logo that calls for solidarity, unity, and transparency. We would also describe our brand style as:
Snarky / sassy
No bullshit

Our target are drayage truckers (local, short distance).
Immigrant - Hispanic, Eastern European
Where all will you use your logo?
  • (1) Merchandise (mugs, T-shirts Etc)
  • (2) Online (website, Online Advertising, Banner Ads Etc)
  • (3) Print (business Cards, Letterheads, Brochures Etc)
  • (4) Signage (including Shops, Billboards Etc)
  • (5) Television/screen
Select the types of logos you need?
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Letters/initials from your business name are used to create a logo.
Organization name enveloped by a pictorial element or shape.
Style Attributes
Visual brief - Styles
Visual brief - Colors to explore
Other colors: #F22233 #262223 #5D7A8C #F2B05E #B0D1D9
Visual brief - Fonts
Dummy Text

font-family: 'Abel'

Dummy Text

font-family: 'Quicksand'

Dummy Text

font-family: 'Asap'

Dummy Text

font-family: 'Voltaire'

Dummy Text

font-family: 'Nunito'

Dummy Text

font-family: 'Josefin Sans'

Dummy Text

font-family: 'Comfortaa'

Other fonts: Container font
Required file format (Logo Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps

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