Winner
Technology Logo Design required by Super Champ / Rugby Boss
Hayden Skelton paid $150 for a new Logo Design and received 35 designs from 22 Designers.
Winner
$150

Technology Logo Design required by Super Champ / Rugby Boss By Hayden Skelton

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Contest title

Technology Logo Design required by Super Champ / Rugby Boss

What name do you want in your logo?
Super Champ OR Rugby Boss (exact name still TBC so will accept concepts for both)
Do you have a slogan you want incorporated in your logo?
Making champions of couch rugby coaches.
Select your industry
Technology
Tell us more about your audience, organisation or product.
We are a Fantasy Sports competition website that provides a destination for users to set up and compete in private fantasy rugby leagues. Fantasy sports has taken the world by storm over recent years and it continues to grow at a rapid pace. We aim to bring the excitement of fantasy sports to the New Zealand market like it has never been done before. Our primary target audience is casual Rugby spectators (both match patrons and TV viewers) and existing fantasy sports players (whether they participate in a current Rugby fantasy competition or not), particularly those which are digitally savvy. This demo skews towards males 18-60, however female audiences do over index for fantasy compared to traditional sports viewership, so our assets need to avoid alienating this potential segment.

As marketing budgets are limited, we will have irreverent local communications to garner attention and engagement above and beyond our media spend. This irreverence needs to be communicated within our designated style guide to set us apart from the more generic international competitions that offer Rugby as a fantasy sport option, amongst others.

This irreverence is closely linked to the kinship and camaraderie between friends that is facilitated by the nature of the competition, where up to ten friends set up their own private league. This format provides a constant opportunity of one-upmanship between friends as their fantasy teams each battle it out for supremacy amidst a torrent of celebration, sledging and commiseration over a season long competition.

A list of characteristics/attributes that we aspire to having our prospects and customers describe us with include; Intense, Honest, Fun, humorous, scientific, trustworthy, innovative, macho, futuristic, banter-filled, sporty, thrilling, COMPETITIVE.

What sets our fantasy rugby competition apart from existing offerings, is that we are the first NZ based competition servicing the local fantasy sports market, with a season long real time data competition and localised content and marketing. Real time data allows for real time updating of scoring across a wide range of scoring categories. There are few real time data based fantasy rugby competitions, and none which leverage NZ’s national love of the sport of rugby. This provides us with a unique opportunity.

Amidst a trying time for Sports competitions both globally and within the NZ market due to media fragmentation and changing competition formats, we have the opportunity to repackage rugby to a younger digital audience, for increased engagement. Similar NFL fantasy competitions in other markets have completely reinvigorated and forever changed the American football competitions, providing incremental coverage and engagement with the traditional competition. We have the opportunity to do the same in NZ, and save Rugby for young kiwis!

Other instructions/insights/thoughts on the design direction

We need to ensure we differentiate our branding from the actual rugby competition itself (for legal reasons) and from the mono tone norms of the category.

Shield/badge designs are common for sports teams/competitions, and while we’re open to this, it needs to be significantly different to existing offerings out there.

References

http://www.superxv.com/ (Rugby comp website on which the fantasy competition will be based)
http://dreamteam.nzherald.co.nz/ (local competitor- not real time data)
http://www.fandraft.com/ (leading overseas fantasy sports platform)
https://www.draftkings.com/ (leading overseas fantasy sports platform)
Required file format (Logo Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png

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