Logo Design Pricing: How Much Should a Logo Really Cost?

Logo design pricing keeps on bothering many business owners these days. The foremost reason is that while they get some logos absolutely free, others cost them hundreds and thousands of dollars. Now, here comes the question: How much do you pay for a logo design?

Before we break into the logo design price, let’s understand why a logo design gets costlier.

• Why is logo design costly?

  You may think a logo is just a tiny graphic and shouldn’t be expensive. Well, there goes a lot of effort, brainstorming sessions, and skill behind it. That’s what makes logo design expensive. 

  Typically, two main factors are responsible for a logo design being costly. Let’s check out.

  Lengthy design process

  Logo design process is a lengthy task. Designers dig deeper to understand the business first. They explore everything from mission, vision to purpose, and target audience to ensure a unique design relevant to the business. 

  Designers ensure that the logo is memorable, reflects the business purpose, is versatile, and has right colors, fonts, and elements. 

  With that amount of effort put into logo creation, the prices go higher. 

  It boosts brand identity and becomes a valuable brand asset 

  Another reason a logo design is costly is its crucial importance for a brand. The designers know how essential a logo is for establishing a brand’s core identity among its target customers and market. People identify a brand by looking at its logo.

  The logo represents the business everywhere. People can easily recognize the brand behind the logo, that’s how a business turns into a brand. A unique logo helps carve your niche in the market and sets you apart from your competitors

  Consider this:

  • A professionally-designed logo can boost consumer confidence by 75%. 
  • 80% of well-designed logos have the potential to turn into iconic symbols

• How much does a logo design cost?

  Now that you know why logo design is costly, it would be good to know the cost at present. Well, there is not one particular amount that we can reveal here. The fact is that the price of a logo design varies a lot. 

  The cost will vary depending on the resource you use. Here are the significant resources you can opt for logo design. 

  • Logo templates or DIYing using a logo maker
  • Crowdsourcing
  • Graphic design service
  • Freelance logo designer 
  • Graphic design agency 

  Let’s see how much each of these logo design resources costs. 

  Logo templates or logo maker cost: $20-$200 

  Logo templates are one of the popular ways to create a logo. A template comes with pre-created designs that you can tailor to your needs. All you need to do is choose a logo template from a reliable platform and customize it to suit your business. 

  A template is the best option if you have minimal strength for logo design costs. The same theory can be applied on logo maker. The AI tool lets you create a logo from scratch or using a template. 

  Pros 

  • Easy access to thousands of logo templates available online on Designhill, Canva, Adobe, etc.
  • Customizing templates is effortless and saves time.
  • Get a logo per your industry requirements. 

  Cons:

  • Templates are likely to create duplicate versions as others might explore the same template for themselves. 
  • You may not find a unique logo to stand out in the market. 

  Cost:

  Templates are cost-effective way to create a logo for your brand for as low as $20. The price may go up to $200 and above depending on the quality of the logo template. 

  Cost of crowdsourcing a logo: $249-$999

  Crowdsourcing is a popular way to get various jobs, including logo design, done online. In this option, businesses launch a logo design contest, and prize money is announced for the winning designer.

  Responding to the contest, many logo designers submit their designs. So, the contest owner gets dozens of logo ideas to choose from. Crowdsourcing may seem unpredictable. You may like many designs at a time, but sometimes, you may not like them.

  Pros:

  • Get plenty of logo design ideas. 
  • One design brief is enough, rather than issuing different briefs to the designers.  
  • It is a cost-effective way to get a logo design work done.  

  Cons:

  • The logo designs are unpredictable, and many may not be of good quality.  
  • It’s time-consuming and you may not get a desired logo design. 

  Cost:

  The crowdsourcing may cost you $249 to $999 based on your logo preferences and ideas.

  Unlimited graphic design service costs: $300-$900

  There are many graphic design providers who provide unlimited designs for a flat monthly charge. You can get not only a logo but also many branding materials at no extra cost. Be it a brochure design, digital business card, flyer, poster, or anything else, you can get it under a flat rate.

  Pros

  • Affordable logo design as it comes with a price package that includes other design assets as well.
  • Get an entire graphic design service package without any extra cost. 

  Cons:

  • It may not be beneficial when the services are meant for a short period. 
  • It may not be a great option when you need just the logo and not other designs. 

  Cost:

  It costs between $300 and $900 monthly to get unlimited graphic design services. 

  Freelance logo designer cost: $300-$2000

  Several freelancer designers look for new design projects. You can search for a skillful freelancer who has enough experience to design your logo professionally. On Designhill, check out the designers’ portfolios, compare, and then make a well-informed decision to hire them. Besides, there are many other platforms offering the flexibility to hire freelance designers online. These include, Behance, Fiverrr, Upwork, PeoplePerHour, and more. 

  Pros:

  • It’s an affordable option for businesses having a tight budget, 
  • Compare, check out portfolios before making a move.
  • Easy collaboration and communication to share your exact requirements. 

  Cons:

  • The chance of getting a copied logo work is higher. 
  • Due to the lengthy design process, designer may take more time than what you agreed on, making it a bit costlier.

  Cost:

  The cost of hiring a freelance designer may go from $300 to $2,000 or above. The hourly logo design cost may vary from $20 to $100.

  A professional design agency: $2500 or above

  If you do not find any of the options mentioned above good enough for your logo design project, you have the most expensive route to follow. You can hire a design agency to get a custom logo design. 

  A design agency is considered an expensive option because they are expert in going to the length and breadth of the design process to deliver a quality logo. Such an agency will research your business, target market, customers, and competitors to ensure the logo is relevant and aligns perfectly with your brand. 

  Pros: 

  • Get a professionally designed, high-quality custom logo
  • Detailed research work is involved to ensure brand relevance. 

  Cons:

  • The only disadvantage is that it’s expensive to hire a logo design agency. 

  Cost:

  A design agency can charge around $2,500 to $10,000 to create a logo. 

  So, which of these logo design resources would you like to explore? That will depend largely on your existing budget. If your business is newly set up, starting with a logo that stands well for your company would be good. You can then hire an expensive logo designer to redesign the existing logo. 

  Choose any of the options provided above considering your budget.

Wrapping Up

 A logo is an indispensable part of brand identity. Getting a logo is usually considered a costly affair. However, for businesses having a tight budget, the scenario may change. Thanks to AI logo maker tools and pre-designed templates that let businesses explore affordable options. If that doesn’t work for you, hiring a freelancer or working with a logo design agency is always accessible. Consider your budget and needs to explore other possibilities for logo design and keeping costs within your limits.