Jam&co
Member since Mar, 2017
 model, which is sold in retail stores across Europe. The challenge with the WIGIG model when developing a brand is that there is no visibility around what new products will be required each month. Therefore, we needed to develop a brand that was own-able yet still adaptable.)
 are losing relevance in the breakfast occasion due to the fast-changing consumer lifestyles. Consumers are look for convenient options they can eat on the go. These changing behaviours have led to the rise of the Portables or ‘on the go’ breakfast segment over the past several years.
Kellogg’s Nutri-Grain saw an opportunity to provide a unique product offering to consumers that really delivered on taste and a satisfying eat solution.
Design that taps the male psyche
With major competitors Up&Go and Meet Six Go having a large, established market share it was critical that this new product standout on shelf, leveraging the Nutri-Grain brand and showcasing the real taste appeal and substantial eat of the product.
The end design is one that really taps into the psyche of the male target.
Strong and bold colours connects to target market.
device links to energy cues
Nutri-Grain #1 in hierarchy makes for easy navigation and reassurance for mum
Protein:”Fuller for longer” speaks directly to male demographic for a satisfying eat
Nutri-Grain patterned background links to the original but has been contemporised
To see our more Packaging Design Work Visit: http://jamandco.com.au/work/)
 support.
The objective of the refreshed pack was to drive trial with target family audience and leveraging a proven food format.)
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