Apparel Packaging Design contest by Derek Dastrup - Designhill
Winner
By Daeron pro
Packaging Design for Gentlemen's Dress Shoelaces
Derek Dastrup paid $899 for a new Packaging Design and received 56 designs from 14 Designers.
dayder11
Derek Dastrup United States
“ Better than I expected ”
Winner
By Daeron pro
$899

Packaging Design for Gentlemen's Dress Shoelaces By Derek Dastrup

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Note : Design brief last updated on 24 May, 2019
Contest title

Packaging Design for Gentlemen's Dress Shoelaces

Select your industry
Apparel
What is the name of your company?
Brother Brother Products
Link to your website
brotherbrotherproducts.com
What is the name of your product?
Dress Shoelaces
Describe activities of your organization or product and targeted audience.
Men, Dress Cloths, Suits, Dress Shoes,
What styles would you like designers to explore?
Luxury
Casual
Minimalistic
Detailed
Playful
Serious
Modern
Retro
Loud
Quiet
Feminine
Masculine
Industrial
Heritage
Describe what you want designed
I’m looking for somebody to help design our upcoming new product boxes. We are looking to identify the most premium box and design possible for our brand. I've included some information on what we are looking for below.

You can see in the pictures the evolution of our box design however the new black box who is a competitor of ours definitely looks better than our current box. While I don’t want to copy theirs exactly I do want a box that looks better than what they have to offer so I've included it as inspiration. I've also included the laces setup in two different possibilities. However, this is not a limitation. If you have a better idea on how to present them I would be very interested in reviewing the options.

Laces possible positioning (again not a limitation and let me know if you have a different idea)
1. 15-16 laces stacked on top of each other however it isn't a very clean way to present the product. Maybe some way to separate the laces? The benefit is the box size is smaller and would be less likely to take damage during shipping than the other option.

2. The laces in a line next to each other - I like this due to the presentation of being able to see all of the laces when you open the box from an experience perspective. However, I'm unsure if they will hold up well during shipping due to the length and size of the box.

Things to keep in mind
1. These are gentlemen's dress shoelaces so my focus on the design will be elegance
2. I am seeking the unboxing "experience" as people call it
3. I am not seeking to spare cost on the boxes and am looking for the best box/presentation possible for this product
4. A two-piece design (like the black box) feels like a more premium than opening it from the top. However again if you have a better idea or presentation please dont hesitate to be creative here.

Measurements in inches of the picture with 15 in a line are 9''x5/8''x5''
Measurements in inches of the picture with 15 stacked on top of each other = 5''x1''x5''

I also included a copy of a design to show what I mean by elegant this is the marshall photo that you can also utilize for inspiration. I really like this design

Please let me know what questions you have
Know the dimensions?
Measurements in inches of the picture with 15 in a line are 9''x5/8''x5''
Measurements in inches of the picture with 15 stacked on top of each other = 5''x1''x5''
Visual Brief - Style
What name do you want in your logo?
brother brother

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