Packaging Design

Packaging design refers to creating a product's external casing or storage. The design includes graphics, text, fonts, and colors that match a company’s branding guidelines. It showcases all the details regarding the product, such as usage, doses, ingredients, warnings, and more. The packaging material depends on the type of product it contains.

For striking packaging it’s important to ask a few questions beforehand. What’s your product, who will buy it, and how are they buying it? Get answers to these questions and then do the market research to find out what kind of packaging your competitors are using. Once you get the ideas, consider the fonts and colors that suit your brand. Once you have done it all, choose a creative platform like Designhill and launch your packaging design contest.

Wait for the designers to submit their ideas and then choose a favorite. Alternatively, you can hire a freelancer and work with them on a 1-to-1 basis.

The cost of a packaging design depends on many factors. Different freelance designers have different pricing ranges. While you may find some of them costlier, others may provide you with the desired design that is less expensive and within your budget.

When exploring the designers' portfolios or planning to launch a contest, check the pricing quotes to match them with your budget. The packaging design cost also depends on the designer's skills and experience.

What are the basic steps to packaging design?

Some of the basic steps involved in product packaging design are as follows:

• The first basic step is researching and learning more about your product and brand. Conducting a competitive analysis is also important.
• Define messaging and goals that need to be conveyed on your packaging by understanding the target audience and your product’s purpose. 
• Develop and create creative concepts. Experiment and create drawings that are based on your imagination and competitive analysis.
• Consider sustainability and compliance of your packaging design to be a responsible company.
• Choose the right fonts, images, and colors.
• Designing the packaging and distributing it.

You can choose any product packaging design that best suits your design needs and budget. We recommend selecting higher packages as they have greater prize money for the designer. This, in turn, would attract top-quality designers who would have a good experience in design and can meet your design expectation without much guidance.

Yes, when entering the contest brief, you can make your design brief confidential by making it private. Making the contest private ensures that no designer can view the brief without signing a non-disclosure agreement (NDA). Also, making a contest private means web crawlers cannot crawl your page; therefore, your page would not come in search engine results.