Even when you boast of a high-quality product, it needs to be packaged nicely to impress your customers. Professionally created pa...
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FUNDAMENTALS OF PRODUCT PACKAGING DESIGN
What is Packaging Design?
Packaging design is the connection of form, materials, imagery, colors, regulatory info etc., with ancillary design elements that make a product ready for marketing. The packaging design may vary depending upon the product. It can be complex or simple, it can be straight-forward or colorful. An interesting and attractive packaging design draws customers attention more than anything else. Thus, it becomes a key part in marketing a product and making securing the sells.
What products need Packaging Design?
Products packaging design is meant for communicating the purpose – what it stands for and what it means for the customers. So any product that comes in a package needs an aesthetic packaging design. It could be anything that you purchase from a store or online. Be it consumables, electronic devices, or eatables, they all need a packaging design depending on their types. It can be simple, complex, colorful, or straight-forward.
What Makes a Good Package Design?
Good packaging design will widely vary on the type of products to be packaged. Since different products have different target audience and goals, the packaging design will have entirely different. For instance, packaging design for a toy will be colorful, bright and playful; while a gadget will need a sophisticated design with sleek logos and graphics.
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