Facebook Cover Photo Size

You don’t have to put in a lot of effort but follow Facebook guidelines for your cover to be perfect. We suggest you go through the complete Page Guidelines.

Choosing the right Facebook cover photo dimensions is essential. For computers, the Facebook cover size is 820 pixels X 312 pixels, and for mobile devices, the dimensions are 640 pixels wide and 360 pixels tall.

Facebook, a few years back, suggested that 20% of the cover photo should be text. Filling your cover with only text will make it look boring. So keep the ratio at 20:80 for a balanced look.

If you observe various Facebook photo covers, you will find that each one of them includes a focal point to capture visitors’ attention. It also features a color scheme that aligns perfectly with the brand. Always remember that your social media profile is a representative of your business. It should convey your brand’s impression right away.

Consider doing some design tweaks and manipulating your profile image and cover photo in such a way that they appear different. It’s easier to do on your personal profile but you cannot set up your business page on Facebook like this.

Look closely and you’ll find some cover photos with call-to-action buttons like — “Sign Up” and “Shop Now.”

Based on the type of your business, you can create a page on Facebook with the desired CTA button positioned at the right of your cover picture. When creating your Facebook banner, consider this CTA and make it clear that visitors need to take this step.

Since the profile picture appears on the left, you need to harmonize with the design of your Facebook cover photo by shifting the focus on the right of the photo.

Doesn't the right-aligned cover photo look better? The biggest design elements (the profile picture, the text, and the Statue of Liberty) are evenly spaced. In Samsung's old cover photo, your attention goes immediately to the left side of the page, completely missing the name of the product on the upper-right side.

According to a Statista report, 90% of Facebook users are mobile users who access the social network from smartphones and tablets. This user base is huge; therefore, you need to consider them as your top priority when designing a Facebook cover photo.  

Keep in mind that the sides of the cover picture are chopped off on mobile devices. While on desktop, the cover photo displays at 820 pixels wide X 312 pixels tall; on the smartphones, it displays 640 pixels wide X 360 pixels tall right at the center.

In case you want to add a Page CTA to your cover photo, include a text CTA and a link to the same in your cover photo description as well. It helps your audience view your cover photo directly to access the link at any time.

Make sure to shorten your links and add UTM codes to make it easier for you to track the clicks. Platforms like bitly and HubSpot are perfect for URL shortening.

Facebook Business pages allow you to add a video instead of a static cover picture. But for your video to be able to upload, it needs to meet certain requirements. Ideally, the cover video should be 820 pixels X 426 pixels for desktop. You can open your Facebook Business Page and change the cover by clicking on the option —“Change Cover”, which is given at the top-left corner of the cover picture. Choose the “Upload Photo/Video” option and you’re done. This lets you format as well as publish the desktop file to your official facebook page.