Flyer Size: Let your flyers fly high in the branding realm

Flyers are ready-to-pick items when it comes to exerting a pull on customers. A right flyer size not only attracts customers to lift it up but also influences their buying decisions.

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Why you need the right flyer size?

A flyer works as a self-explanatory tool that informs the audience of a business, its products/services in just one glance. Having a well-designed flyer with your brand’s logo gets you exposure. A flyer can be of any style but it’s the right flyer size that has to be relevant. As it stands for your business, it needs to be of the correct size and well-optimized. Due to its tangible part, a flyer gets an advantage over a digital flyer version.

Flyer dimensions

Standard Flyer sizes for the following are:

Type	in	mm	cm	px
Half Sheet	5.5 x 8.5	139.7 x 215.9	13.97 x 21.59	1650 x 2550
Standard	8.5 x 11	215.9 x 279.4	21.59 x 27.94	2550 x 3300
Large Format	11 x 17	279.4 x 431.8	27.94 x 43.18	3300 x 5100

Explore & Customize Flyer Templates to Make Your Own

How to design a flyer with the help of Designhill?

Are you ready to have an impressive flyer size of your own? If yes, Designhill’s intuitive flyer maker simplifies this task for you.

Choose from a wide array of pre-designed flyer templates that you can customize in just a few clicks. If it’s something that you don’t want, bring out your creative side and start creating a flyer from scratch. Taking the help of our templates won’t hinder you from uploading your own photos.

Personalize the flyer size as per your needs using the text, icon, symbol, etc. of your choice. Don’t forget to check the preview section to see whether any part of your flyer has been chopped off.

Make A Flyer

Standard flyer sizes best practices

Flyer mistakes to avoid

Some of the biggest flyer design mistakes that one should avoid are —

Too much visual clutter

Irrespective of flyer dimensions, it should look visually appealing to grab the attention of the target audience. Adding too many visual elements or information makes a flyer look cluttered. People usually stay away from holding such flyers.

Unclear message

A flyer should be able to make the audience understand what it is selling or promoting in just a single glance. Your message should be clear and people should be able to understand it easily. Include all the vital information like venue, contact, etc. but don’t repeat the same information again and again.

Low-quality photos and images

No matter which image you add to your flyer, it should enhance the visual appeal. Pick graphics that go well with your message as well as promotion. Steer clear of irrelevant imagery as it may confuse the audience.

Using upper case letters

Nobody likes to get unwanted attention for all the wrong reasons; so does your flyer. Using capital letters in your flyer design looks hurtful to the eyes. Be selective about the use of upper cases and exclamation marks. Use them for highlighting an important piece of information.

Create Flyer Now

What should my flyer look like?

1. A flyer should help you reach your audience — the main purpose of a flyer is to help a business get exposure. It reaches your audience in several ways such as — newspaper insert, door-to-door mail drop, instore distribution, and street distribution.

2. It should have creative flair — promoting through flyer leaves enough space for creativity. You do not just want your flyer to look amazing but emphasize the main message. Most of the flyers come either in A4 or A5 sizes. A folded version is also a great alternative.

3. It should cut down your advertising expenses — unlike other marketing materials or channels, flyers do not consume a huge budget.

4. It should generate leads — the right flyer size not only attracts an audience but also generates leads. So, your flyer should be focused on lead generation too.

5. It should be creative — flyer advertising hardly has any limitations. You get the creative freedom to showcase your information in an eye-catching way.

Where can you find the best flyer inspirations?

Some of the best flyer sizes are created from templates available online. However, there are some marketers who prefer creating their own custom flyer sizes from scratch. No matter which way you choose to go, you can always find some platforms available online to help you out.

These platforms are —

Designhill lets you explore its wide template selection for flyers. You can pick any template that fits your needs well and customize it accordingly. If needed, you can upload your own image for a bit more personalized look.

Final Thoughts

Flyers are one of the tried and tested marketing tools that have stood the test of time. Even in today’s day and age, it remains an eminent medium to attract customers and get a brand required exposure. Right flyer size is what you need to unleash the power of these tiny paper creatives.