Flyer Size: Let your flyers fly high in the branding realm

Flyers are ready-to-pick items when it comes to exerting a pull on customers. A right flyer size not only attracts customers to lift it up but also influences their buying decisions.

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Why you need the right flyer size?

A flyer works as a self-explanatory tool that informs the audience of a business, its products/services in just one glance. Having a well-designed flyer with your brand’s logo gets you exposure. A flyer can be of any style but it’s the right flyer size that has to be relevant. As it stands for your business, it needs to be of the correct size and well-optimized. Due to its tangible part, a flyer gets an advantage over a digital flyer version.

Flyer dimensions

Standard Flyer sizes for the following are:

Type in mm cm px
Half Sheet 5.5 x 8.5 139.7 x 215.9 13.97 x 21.59 1650 x 2550
Standard 8.5 x 11 215.9 x 279.4 21.59 x 27.94 2550 x 3300
Large Format 11 x 17 279.4 x 431.8 27.94 x 43.18 3300 x 5100

GREAT FLYER EXAMPLES FOR IDEAS & INSPIRATION

Flyer maker

Standard flyer sizes best practices

 

Considering the flyer size, the content that you want to put on your flyer should be brief. As the area is limited, do not go on a one-size-fits-all mindset. Your readers will be overwhelmed by seeing a lot of information in a tiny space. Just include the essentials and leave the unnecessary information.

Make sure you summarize your data by showing it in a clean and clear way. Bullet points and charts make any information easier to grasp. 

Color psychology isn’t new. Marketers use it to take a hold on their audience’s interest. It’s because colors evoke emotions. Use appropriate colors to highlight your message.

Using more than three font choices will make your flyer look cluttered. This will lead to visual confusion among customers. So, it’s better to stick to a maximum of three fonts.

Since your flyer has to be given to your target audience, you need a high-quality paper that lasts longer. Take a look at different paper stocks provided by your printers and then pick a suitable one. 

Blurry, irrelevant, and low-quality photos can piss off your customers. Even worse, they may consider your brand as an unprofessional one for that. No matter what, always use a high-quality and clear picture in your flyer.

It’s perhaps one of the most overlooked parts that brands forget to ponder upon. Adding your logo to your flyer helps in brand recognition. 

Generally, a test print is given to you before printing the whole flyer order. Things look different online and offline, so you can have a better idea when you take a test print. This also lets you check the quality of the print while proofreading for one more time.

Flyer mistakes to avoid

Some of the biggest flyer design mistakes that one should avoid are —

1

Too much visual clutter

Irrespective of flyer dimensions, it should look visually appealing to grab the attention of the target audience. Adding too many visual elements or information makes a flyer look cluttered. People usually stay away from holding such flyers.

2

Unclear message

A flyer should be able to make the audience understand what it is selling or promoting in just a single glance. Your message should be clear and people should be able to understand it easily. Include all the vital information like venue, contact, etc. but don’t repeat the same information again and again.

3

Low-quality photos and images

No matter which image you add to your flyer, it should enhance the visual appeal. Pick graphics that go well with your message as well as promotion. Steer clear of irrelevant imagery as it may confuse the audience.

4

Using upper case letters

Nobody likes to get unwanted attention for all the wrong reasons; so does your flyer. Using capital letters in your flyer design looks hurtful to the eyes. Be selective about the use of upper cases and exclamation marks. Use them for highlighting an important piece of information.

Where can you find the best flyer inspirations?

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Some of the best flyer sizes are created from templates available online. However, there are some marketers who prefer creating their own custom flyer sizes from scratch. No matter which way you choose to go, you can always find some platforms available online to help you out.

 These platforms are —

Designhill lets you explore its wide template selection for flyers. You can pick any template that fits your needs well and customize it accordingly. If needed, you can upload your own image for a bit more personalized look.

Final Thoughts

Flyers are one of the tried and tested marketing tools that have stood the test of time. Even in today’s day and age, it remains an eminent medium to attract customers and get a brand required exposure. Right flyer size is what you need to unleash the power of these tiny paper creatives.

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