Flyer Size: Let your flyers fly high in the branding realm

Considering the flyer size, the content that you want to put on your flyer should be brief. As the area is limited, do not go on a one-size-fits-all mindset. Your readers will be overwhelmed by seeing a lot of information in a tiny space. Just include the essentials and leave the unnecessary information.

Make sure you summarize your data by showing it in a clean and clear way. Bullet points and charts make any information easier to grasp. 

Color psychology isn’t new. Marketers use it to take a hold on their audience’s interest. It’s because colors evoke emotions. Use appropriate colors to highlight your message.

Using more than three font choices will make your flyer look cluttered. This will lead to visual confusion among customers. So, it’s better to stick to a maximum of three fonts.

Since your flyer has to be given to your target audience, you need a high-quality paper that lasts longer. Take a look at different paper stocks provided by your printers and then pick a suitable one. 

Blurry, irrelevant, and low-quality photos can piss off your customers. Even worse, they may consider your brand as an unprofessional one for that. No matter what, always use a high-quality and clear picture in your flyer.

It’s perhaps one of the most overlooked parts that brands forget to ponder upon. Adding your logo to your flyer helps in brand recognition. 

Generally, a test print is given to you before printing the whole flyer order. Things look different online and offline, so you can have a better idea when you take a test print. This also lets you check the quality of the print while proofreading for one more time.