Instagram post size
Instagram post size

Instagram Post Size - Make your Instagram profile visually appealing

A well-designed Instagram post contributes considerably in your store's brand building.

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Why you need the right Instagram post size?

Among other social media networking sites, Instagram stands out as the ideal photos and videos sharing platform. You can post portraits, square, landscape images/videos from filtered selfies to high-quality branded visual content. But to make your posts stand out, it's really important to choose the right size. The correct Instagram post size garners people's attention and makes your feed stand out from others.

Instagram post dimensions

Here are different Instagram posts and their sizes that you should consider —

Profile Photo 110 x 110 px
Stories 1080 x 1920 px
Square Images 1080 x 1080 px
Images 1080 x 1350 px

Explore & Customize Instagram Post Templates to Make Your Own

Instagram Image Design Best Practices

You don't have to put in much effort to create a perfect image for Instagram. Just consider the Instagram post size guidelines to avoid size-related disasters. For a Profile Photo the dimensions are 110 x 110 px, for Square Images the dimensions are 1080 x 1080 px, for Images the size is 1080 x 1350 px, and for Stories the dimensions are 1080 x 1920 px.

If you pay close attention to Instagram photos, you will find that each of them has a focal point to attract people. It also has a color-scheme that matches the brand. Always keep in mind that your social media account is a representative of your business. It communicates on your brand's behalf.

When you pay attention to the sponsored posts from Instagram, you will find a “Sign Up,” “Shop Now,” or “Click for More” button.

You can make a post with a business-relevant CTA button positioned at the right corner.

Since your Instagram profile picture appears in the center, you need to harmonize every element to attract people’s attention.

A good picture is the one in which every element is evenly placed.

Instead of using a static image, you can upload a video. But the video must adhere to Instagram's guidelines. Ideally, it should meet the size requirements for better visibility.

Mistakes To Avoid In Instagram Posts

Some of the biggest Instagram post mistakes to avoid are —


Using the same picture in every post

Freshness is what people expect from a brand. Even if you’re using the right Instagram image size, its picture should never be the same.


Flooding it with too much text

Having a balanced amount of text on your Instagram post is excellent. But flooding it with too much text is a design disaster. Even if you're posting a motivational quote, using too much text is a big no. your Instagram image should have balanced text and elements that speak for themselves.


Adding too many design elements

There are many pictures on Instagram that look overcrowded or jam-packed. A single view of such images is enough to overwhelm you. Too many elements, colors, and focal points ruin the purpose of an image.


Ignoring the size and page format

Instagram post size is different for a profile, stories, and portrait, square posts. Ignoring the size and format of these images will end up making the post look messy or cropped.


Choosing too generic theme or elements

You want your Instagram post to get your target audience hooked, right? Well, a post is meant for the same. But choosing a generic theme won’t help you. Instead, pick a unique and attention-grabbing theme to get an impact on the audience.

Where can you source images from for your Instagram post?

Branding logo maker

Do you know some of the best Instagram posts are designed sourcing from the graphics from other platforms? Sites like Drip and Buffer provide royalty-free images that you can use in your posts. 

However, other social media marketing professionals like to go otherwise. 

No matter which way you go, there are many platforms you can source images from. These are –

StockSnap, Pexels, and Unsplash that provide free stock images for commercial use. 

If you have your own pictures, you can use the DIY tool to upload and use them in your Instagram post.

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instagram dimensions

Final thoughts

When you want to build your brand identity and attract your audience, and Instagram post plays a crucial role. But to be like-worthy, your post has to be unique and of the right size. It should follow the Instagram post size guidelines for better visual appeal.

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