Among other social media networking sites, Instagram stands out as the ideal photos and videos sharing platform. You can post portraits, square, landscape images/videos from filtered selfies to high-quality branded visual content. But to make your posts stand out, it's really important to choose the right size. The correct Instagram post size garners people's attention and makes your feed stand out from others.
Instagram post dimensions
Here are different Instagram posts and their sizes that you should consider —
110 x 110 px
1080 x 1920 px
1080 x 1080 px
1080 x 1350 px
Explore & Customize Instagram Post Templates to Make Your Own
How to design an Instagram post with Designhill?
All set to make a professional Instagram post? If yes, Designhill’s social media graphics maker is right there to help you out.
Launch the social media graphics maker present in the tools section. Choose from an exclusive range of pre-designed Instagram image templates. You can customize these templates with your choice of fonts, texts, colors, and images. If that's not what you want, no problem! You can start designing an Instagram post from scratch.
Even if you’re using a template, you have the flexibility to upload your own artwork or image.
The preview section is also there to help you check the image before finalizing it.
You don't have to put in much effort to create a perfect image for Instagram. Just consider the Instagram post size guidelines to avoid size-related disasters. For a Profile Photo the dimensions are 110 x 110 px, for Square Images the dimensions are 1080 x 1080 px, for Images the size is 1080 x 1350 px, and for Stories the dimensions are 1080 x 1920 px.
If you pay close attention to Instagram photos, you will find that each of them has a focal point to attract people. It also has a color-scheme that matches the brand. Always keep in mind that your social media account is a representative of your business. It communicates on your brand's behalf.
Instead of using a static image, you can upload a video. But the video must adhere to Instagram's guidelines. Ideally, it should meet the size requirements for better visibility.
Mistakes To Avoid In Instagram Posts
Some of the biggest Instagram post mistakes to avoid are —
Using the same picture in every post
Freshness is what people expect from a brand. Even if you’re using the right Instagram image size, its picture should never be the same.
Flooding it with too much text
Having a balanced amount of text on your Instagram post is excellent. But flooding it with too much text is a design disaster. Even if you're posting a motivational quote, using too much text is a big no. your Instagram image should have balanced text and elements that speak for themselves.
Adding too many design elements
There are many pictures on Instagram that look overcrowded or jam-packed. A single view of such images is enough to overwhelm you. Too many elements, colors, and focal points ruin the purpose of an image.
Ignoring the size and page format
Instagram post size is different for a profile, stories, and portrait, square posts. Ignoring the size and format of these images will end up making the post look messy or cropped.
Choosing too generic theme or elements
You want your Instagram post to get your target audience hooked, right? Well, a post is meant for the same. But choosing a generic theme won’t help you. Instead, pick a unique and attention-grabbing theme to get an impact on the audience.
What should my Instagram post look like?
Here are some of the best ideas for your Instagram post —
It should drive sales/generate leads — with no social media inclusion, your marketing efforts are useless. Social marketing is real. It has a big room for businesses of all sizes. When you create an Instagram post with a CTA button, it drives sales and generates leads.
Build brand identity — publishing a post on Instagram is one of the best marketing practices. Using attention-grabbing, unique, and authentic content in your post helps in building brand identity.
Create buzz for new products/services/events — in case you’re about to launch a new product/service or announce an upcoming event, feature it in your Instagram post for creating more buzz. This is the best way to inform your existing and new customers about your products/services.
Display your product's features and benefits — it’s for the sales part but allowing your customers to know the products inside out is the best way to excite them for purchase. It will give you a competitive edge.
Showcase your work culture — on social media, people want to know everything about a brand. Featuring your colleagues/workspace, etc., in a post is the best way to get people to talk about your brand. People build trust with a company that's real and displays their true side.
Where can you source images from for your Instagram post?
Do you know some of the best Instagram posts are designed sourcing from the graphics from other platforms? Sites like Drip and Buffer provide royalty-free images that you can use in your posts.
However, other social media marketing professionals like to go otherwise.
No matter which way you go, there are many platforms you can source images from. These are –
StockSnap, Pexels, and Unsplash that provide free stock images for commercial use.
If you have your own pictures, you can use the DIY tool to upload and use them in your Instagram post.
When you want to build your brand identity and attract your audience, and Instagram post plays a crucial role. But to be like-worthy, your post has to be unique and of the right size. It should follow the Instagram post size guidelines for better visual appeal.
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