label size
label size

Label Size

A well-designed label gets you organized while focusing on your brand identity. It’s time to add personality to your products and personal things!

Check out our customer reviews (4.97 / 5 average from 41124 ratings)

Why a correct label size is important

Paying heed to the label size is quite essential as it displays vital information that has to be readable. Be it an address, barcode, or other information, it needs to be large enough for an easy scan. Also, a label shouldn’t occupy too much space. A correct label size makes it easier for a brand to showcase its company’s logo or name for branding purposes. Don’t know which size fits your brand? No worries! Either consider the function of your label or take help from our label size guide.

Label dimensions

Before you pick a label size, consider the material to which you have to apply it. Here is a size guide to help you out —

Wine Label 3.5 x 4 in
Beer Label 4 x 3 in
Water Bottle Label (16 oz) 8 x 2 in
Water Bottle Label (8 or 12 oz) 8.25 x 1.75 in
Address Tag 2.63 x 1 in
Name Tag 3.38 x 2.31 in

Explore & Customize Label Templates to Make Your Own

Tips to consider for correct label designs

The type of label needed can be determined by the material it has to be applied to. For example, a label applied to a standard water bottle size may not be ideal for a cardboard box. Also, a label that works on a cardboard box may not fit a metal or plastic bottle.

When designing a label, make sure the information you include is legible. It should contain the right font size so that people can read it from a certain distance clearly. Generally, the least font size should stand at 6 points. Other relevant information can be shown at 10 points font or above.

Since labels do not have enough space, considering typographic pairing is important. Pairing creates a visual juxtaposition for different kinds of information to be displayed. Don’t go overboard else your label design will end up being visually messy.

Typography pairing is important as is the white space. Your label size should have enough white space as it helps separate information for easy readability. On top of that, it creates visual distinction.

Without the additions of decorative or illustrative elements, a label design looks basic. Illustrative elements speak volumes about a product’s features visually.

For a good first impression, the print quality of your label size has to be excellent. Be it a matte, coated, or glossy surface; make sure the print is of top quality. It enhances the visual appearance of the label to a greater extent.

Label mistakes to avoid


Some of the most common but biggest label design mistakes that you should avoid are —


Color inconsistency

With branding becoming imperative, colors have become a crucial factor too. Every single product package should have a unison look. Color management is something that shouldn’t be taken lightly or it may create a distorted look. Understand the difference between RGB and CMYK before choosing a printing option.


Blurry or hazy images

A file error, a faulty plate, or printing mistakes lead to a blurry image. Pick vector images to keep the resolution higher. Keeping it above 300 dpi ensures image clarity. In case you use UPC codes, make sure you follow the recommended size guidelines. Keep your barcodes smaller for a clearer image.


Not meeting performance standards

Due to faulty label quality, it falls apart when wet or gets scratched during transportation, etc. You need to be clear about how the label is going to be used as it helps you determine the adhesive options suitable for the label.


Wind direction

When applying a label, the wind direction is essential. Communicate the unwind needs with a co-packer before pressing the label.


Missing fonts

One of the most common issues in label design occurs is — missing font. It’s because the sender sends the font but the receiver doesn’t have this font installed in their system. So, outlining your fonts before sending the final files is the best way to avoid this error.

Where can you find awesome fonts and images for label design?

Branding logo maker

Some of the great labels are designed from fonts and graphics sourced from various platforms like Google Fonts, Font Squirrel, FontSpace, DaFont, and more. Marketing professionals and designers, however, prefer using custom fonts or images for the same. No matter which way you like to go, the Internet is a great source of inspiration.

Apart from these platforms, if you have your own images or fonts, you can leverage Designhill’s label maker to create stunning labels for business or individual use.

cicle image dh_pic_lazy
label sizes

Final Thoughts

Correct label size is one of the key determinants of a brand’s success. It’s the printed information applied onto the product for easy recognition. While it draws the attention of the customers, a label also helps them make the buying decision.

Need A Design?
Over 100,000+ business have used Designhill to source high quality graphic designs. There are two ways by which you can get a professional graphic design at Designhill:
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time