leaflet format Size

Leaflet Size

A well-designed leaflet size is key to great promotions. It attracts the target audience while leaving a lasting impression on them.

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Why you need a leaflet?

If you don't know what a leaflet is and why it's important, here is the answer. Leaflets make excellent promotional materials when you want to introduce your brand to your target audience or showcase new products/services. They provide ample space to display relevant information and create an attractive design. With these leaflets, you can catch your prospects' attention instantly.

Leaflets size dimensions

Type Dimensions in mm Dimensions in cm Dimensions in In
A4 210 x 297 mm 21 x 29.7 cm 8.27 x 11.69 in
A5 148 x 210 mm 14.8 x 21 cm 5.83 x 8.27 in
A6 105 x 148 mm 10.5 x 14.8 cm 4.13 x 5.83 in
DL 99 x 210 mm 9.9 x 21 cm 3.9 x 8.3 in
Small Square 105 x 105 mm 10.5 x 10.5 cm 4.13 x 4.13 in
Medium Square 148 x 148 mm 14.8 x 14.8 cm 5.83 x 5.83 in
Large Square 210 x 210 mm 21 x 21 cm 8.27 x 8.27 in

Some Great Examples of Different Types of Leaflets

Leaflet Design Best Practices

You don't need to put in much effort, but know the right size of your leaflet. Pick the right leaflet size for designing and follow the guidelines.

Bright and bold colors give your leaflet the punch it needed to catch your audience's attention. Colors have psychological effects. So pick a palette that not only justifies your branding but also has specific meanings relevant to your business.

Overcrowding your leaflet size with too much graphics and text isn't feasible. It will make your leaflet boring and distracting. So keep a balanced ratio of both.

To give your leaflet a distinct look, we suggest you combine different elements. Add fonts of different styles and sizes to be visually distinct.

A combination of photos and illustrations is also a great idea to begin with.

If you observe various brands' leaflets, you will find that each of them has a focal point to attract one's attention. Also, they have the perfect color combination that goes well with the brand. Always remember that if your leaflet is unable to catch attention, it's of no use then

When you look closely, you'll find some leaflets with call-to-action punchlines. They also feature contact details just after for easy communications.

Based on the type of business you're into, you can design a leaflet with the correct contact details so that your prospects could reach you easily. Use vibrant colors to draw attention to this part of the leaflet.

Patterns are stunning visual statements. When you use them in your leaflet format, they accentuate the whole design. Because the human eye can notice a pattern fast, including them in your design is the right way to get more people picking up your leaflets. 

A simple design has its own charm. Keep the design, graphics, and text simple for more clarity. Choose a white or pastel background for maximum readability. After all, you want your prospects to read the leaflet, right?

Leaflet Design Mistakes To Avoid

Some of the biggest leaflet design mistakes to avoid are —


Cramming in too much information

Remember, leaflet size has limited space on it. So it doesn't mean you should put in as much information as you can. An overcrowded leaflet fails to attract prospects. Also, people show no interest in reading it. So stick to the facts, add the only necessary information, and provide the link to your site or Q code for further details.


Low-resolution images

Even if your leaflet features eye-catching text, using a shoddy image will ruin both credibility and quality. So stay away from images that are pixelated or blurry! If you can't see an image properly, there is no use in adding that to your leaflet.


Spelling or grammatical mistakes

Grammatical errors or spelling mistakes are not tolerated in marketing materials — it can ruin your content marketing. Double-check all the essential details in your leaflet, get it proofread before sending it for print. Any mistake will put your brand in a bad light and show the people you're not professional.


Bad leaflet design choices

Designing a leaflet ain't easy. It takes professional skills to align all the elements in a harmonizing manner. Choose fonts and colors that complement each other and do not clash or turn off. To be specific, choose fonts that are easy to read. Make your headline punchy that stands out. Contact a designer to avoid bad design choices.


Ignoring the leaflet size

There are different types of leaflet sizes. Pick the one that fits your purpose the best. Ignoring the design may result in overcrowding or unprofessional display of information.

Where to find the best leaflet photos, ideas, and inspiration

Branding logo maker

Some of the great leaflets are designed from the graphics sourced from sites like Canva, Drip, and Buffer. Some marketing professionals prefer using real images. No matter which way you choose, there are many platforms you can source images from.

Unsplash, Pexels, and StockSnap are some of the sought-after free stock photo platforms that provide free images for commercial use.

Besides, if you have your own images ready and want to use it, take help from Designhill's leaflet maker.

cicle image dh_pic_lazy
leaflet size

Final thoughts

When you have to promote your brand while keeping the marketing budget low, a well-designed leaflet comes as a handy tool. Choosing the right leaflet size and format is key to brand success.So, follow the guidelines stated above to create a leaflet that stands out.

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