Images and videos play a pivotal role in grabbing the attention of your target audience. Well-written content and visuals have a great impact on influencing visitors as well. That's the reason the right size image or cover photo is required. With a well-designed LinkedIn cover photo size, you can get closer to your dream job, grow your network or even attract a recruiter. In short, it works as a gateway to your dream job.
Different LinkedIn image sizes or dimensions
Different LinkedIn image sizes are:
1584 x 396 px
400 x 400 px
180 x 110 px
Great Cover Photo Examples from Small & Online Businesses
How to design a LinkedIn cover photo with Designhill?
Your LinkedIn profile could be a peek into your professional proficiency for an employer or employee. Skills and credentials make an important part of your profile, but adding visuals will make it more attractive. It is important to take into account that LinkedIn needs different dimensions for personal and business profiles or pages.
Once you have set up your profile, it's time to create a banner or cover. Designhill's LinkedIn banner maker simplifies the task for you.
You can also choose from a curated range of LinkedIn cover photo sizes designed by experts. If that is not exactly what you want, don't worry. You can create your own LinkedIn banner image from scratch. Add an image to get started with the design. Once done, add text, icons, or symbols to further enhance the view of your cover.
According to experts, your cover should have text as well. While an image attracts audiences, the text helps them get informed of a new upcoming event. If needed, you can keep 20% of your cover text-based.
If you look at various LinkedIn banner images and covers, you will see that each one of them has a focal point. It's to grab the attention of the visitors. It also includes a strategic color scheme that is relevant to the brand. Always keep in mind that your social media profile is a portrayal of your brand.
Doing some design tweaks on your professional LinkedIn cover photo isn't feasible. It works on a personal Facebook page or other channels but looks unprofessional on a professional networking site like this.
Since the profile image in the LinkedIn profile appears on the left side, you need to shift the focus to the right of the image to complement it with the design. Make sure your important design elements such as text, icons, etc. are evenly placed. Your LinkedIn image size should also be as per the guide or else your image might get chopped off.
According to a report, 57% of LinkedIn's traffic includes mobile users. Considering that half of the traffic comes from mobiles, you need to take mobile users into account when choosing a LinkedIn banner size. Optimize your cover photo for mobile users.
LinkedIn Cover Photo Size Mistakes To Avoid
Some of the most common LinkedIn cover photo mistakes that you can avoid are:
Avoid using the same picture
Do not use the same LinkedIn image size across all groups or events. There are different size guides for the images used on LinkedIn for different purposes, so pick one accordingly.
Bombarding the image with text
There are many LinkedIn cover photos out there that look jam-packed with text. A single glance of such images is enough to make you overwhelmed. It's not good to use too much text on our LinkedIn banner image. Even if you're putting a motivational or inspirational quote, make sure it isn't too long.
Ignoring the size or recent page format
Social media channels keep changing their page format. So it becomes essential that you keep your LinkedIn cover photo size according to the recent format.
Picking a generic theme
You want your LinkedIn banner image size to get your visitors hooked. That's what the purpose of a banner. Steer clear of picking a generic theme that everyone uses. If you want to stand out, pick a visually unique and relevant image.
Here are some of the best ideas for a LinkedIn cover photo —
It should create a positive first impression — your LinkedIn banner image is your opportunity to leave the first impression on the visitor. It should contain the relevant image.
Generate leads or boost sales — companies all over the world have started exploiting LinkedIn for business purposes, irrespective of professional networking. Therefore, your cover should generate leads and thus boosting sales. Combine with a CTA to get more results than you expected.
Put user-generated content — user-generated content is deemed to be one of the best marketing tools. With the use of unique and user-generated content, you can set an authentic tone for your brand and also build brand loyalty.
Feature upcoming events — if you are going to conduct any webinar, seminar, conference, or some other events, featuring them on your LinkedIn banner image will help you create buzz. This is the most effective way to let your visitors know what's approaching.
Feature your products and their benefits — your cover photo can work as the best word-of-mouth advertising for your products and its benefits.
Show off your work culture —if you want to put the real face of your business in front of your audience, feature your colleagues or office images on your cover. It builds trustworthiness among your prospects.
Where can you find the best LinkedIn cover photos?
Finding the best LinkedIn cover photos is now a matter of few clicks. Some of the best and attention-grabbing LinkedIn banner images are designed from photos sourced from various platforms. Drips and Buffer are such a platform that lets users source graphics for various purposes. Pexels, StockSnap, and Unsplash are some other platforms that free-stock photos for the same.
You can source a graphic from these platforms or create one on your own. The choice is all yours.
Having a solid and visually rich LinkedIn profile is a proven way to expand your network and create more opportunities. A well-designed LinkedIn cover photo gains you visibility and also builds rapport with your prospects. Pick a suitable LinkedIn banner image size to get started!
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