Having a brochure, letterhead, office stationery, or documents for correspondence is important as it gives a peep into your branding strategy. It lets people understand what type of brand you are. In terms of exposure, having a well-designed branding material is crucial. But not considering the normal paper dimensions is a bigger mistake that may ruin the purpose of a design.
Normal paper dimensions
As per the international paper size system, the normal paper dimensions are:
Normal paper size
21 x 29.7 cm
22 x 11 cm
84.1 x 118.9 cm
59.4 x 84.1 cm
42 x 59.4 cm
29.7 x 42 cm
21 x 29.7 cm
Normal PAPER SIZE EXAMPLE
How big is a regular piece of paper?
The normal size of paper in the United States and Canada is known as letter size. Sometimes, it’s also called the US letter. The dimensions of this normal paper size are —
Width = 8 ½ inches and length = 11 inches
Another most common normal paper size in the United States is — legal, which is also known as US legal. The paper is similar to the size used in Britain, which is known as a foolscap. Here are the dimensions of legal paper —
Width = 8 ½ inches and length = 14 inches
Executive paper is size, yet another size that people use to personal letter writing. Unlike the two paper sizes discussed earlier, it's not very common. The dimensions of executive paper size are —
Width = 7 ¼ inches and length = 17 inches
The tabloid is yet another normal paper size that is equal to the sizes of two pieces of letter sizes. The dimensions of tabloid paper sizes are —
Width = 11 inches and length = 17 inches
There are also other paper sizes that you can use for large posters, books, notes, long bond paper size, and more.
A document should be readable; otherwise, people will run away without giving it a second look. Do not opt for filling every corner of your document with unnecessary text, images, etc. Add white spaces and increase the margins for a clean visual appearance.
Quality cannot be justified by volume. So, it’s a wise step if you remove the unnecessary decorations or fancy elements from your document. Use only one or two typefaces as anything more than this would be overwhelming for the audience. Stay away from adding colors or images unless it has a purpose.
Many normal paper size documents are ruined by unwanted changes either in typefaces or font sizes. Choose a document style to prevent such things. Do not forget to check the heading sizes, text appearing on the top and bottom of a page along with the margins. Use a spell checker to prevent spelling errors.
Readers of any document consume information in a straight manner from top to bottom. Hence, the format should be set up hierarchically for easy reading. The most important information should be on the top with headings divided into different subsections and sizes.
Normal paper size mistakes to avoid
Some of the common normal paper size mistakes to avoid are:
Not leaving margins
Whatever the size of a normal piece of paper is, leaving margins is necessary if you want your document to appear clean. Margins are the extra space left between the edges of the page and the text. You can determine the margins from the left, right, top, and bottom.
Avoid over-stuffing your document
Even a brochure or a business card with too much information is a visual disaster. Adding too much text actually eclipses the visual aspect of the document and wards off the audience. Use only a fair amount of text for clarity.
Do not use too many design elements
There are many documents made of normal paper sizes that look visually disastrous. A single glance of such a document is enough to nullify your urge to read it any further. Too many icons, color uses, and highlighted items create a distraction and ruin the whole purpose.
Not setting the correct format
The format of your document changes as per the purpose. For the brochure, letterhead, and other documents, if your format isn't right, the content of these documents may get chopped-off during printing.
Steer clear of spelling and grammar mistakes
Any document made of normal paper size having spelling and grammar errors is a disaster. Even studies confirm that even a slight spelling mistake can lower the chances of sales by half.
Paper choices for different purposes
Deciding which paper size would be perfect for your business can be trickier. It is always best to talk to a designer to get a good idea. But you can consider these paper sizes and their uses for further reference:
A4 Paper: a4 paper size is ideal for general business stationery, booklets, docket books, notepads, letterheads, and small-sized poster printing.
A5 Paper: suitable for corporate brochures, greeting cards, notepads, and postcards.
A6 Paper: perfect for flyer designs, brochure printing, greeting cards, fridge magnets, notebooks, and postcards.
A7 Paper: it's excellent for small print options such as business cards, fridge magnets, small flyers, and postcards.
DL Paper: it’s ideal for corporate flyer designs and brochures. It is also suitable for direct-mail campaigns.
Custom Paper Sizes: you can create a custom paper size as per your needs.
Know the slight difference
If you are considering the size difference between A4 size and letter size paper, then let us tell you this difference is minor.
In the United Kingdom, A4 paper size is considered the standard size. It is somewhat taller than the letter size paper. As compared to letter-size paper, it also has a narrower width.
With Designhill, you can push your creativity out of boundaries. Creating useful brochures, letterheads, posters, notepads, stationeries, etc. becomes enjoyable when you consider the right size. For creative, efficient, and eye-catching design, normal paper size matters.
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