Pick The Right Postcard Size

Do not include too many things or elements in your postcard. You want your audience to understand the context of the postcard quickly, right? So steer clear of the unwanted elements and keep the design super simple.

Choosing the right postcard dimensions is essential. If it’s for international delivery, keep it 148 x 105 mm.

Different people categorize their mails in different ways. Therefore, you need to make sure the front and the backside of your postcard harmonize each other. 

Under USPS (United States Postal Services), all postcards of similar dimensions and thickness should be mailed at the same rate. Even in an era when mailboxes have shrunk in terms of use, a large postcard size like 11"x6" stands out. You can use the extra space on the postcard to add a call-to-action, an offer, or some distinctive elements. 

Simplicity is the key to attract customers towards your postcard — no matter what size it is. The postcard design should include a professional image or illustration to boost its visual appeal. A high-quality image printed on a quality paper adds to your brand recognition.

Consider personalizing your postcards if you're targeting specific customers based on demographics, age groups, or income. Unlike a generic postcard, a custom postcard gives your recipients a personalized look and feel. 

Postcards do not need to be silent or subtle—add a big and bold font. Grab the recipient’s attention with strategically designed messages so that they could take action. Make phone number, contact address, or website URL obvious and easy to scan. A personalized QR code or a custom-tailored map can tell them who you really are and what solutions do you provide.