Pump up your marketing efforts with the right poster size
All it takes is a well-designed creative poster to grab the attention. It portrays who you really are as a brand!
Why you need the right poster size?
Be it for a product, campaign, show, gig, or a decorative purpose, posters are deemed as a perfect solution. They come in various sizes — right from small A4 to huge sizes. It’s the size and the purpose that determine the impact of a poster. If you want your poster to have maximum impact on the target audience, pick a standard poster size.
Standard poster dimensions
The most common poster sizes are:
|Movie||27 x 40||685.8 x 1016||68.58 x 101.6||8100 x 11999.99|
|Bus Stop||40 x 60||1016 x 1524||101.6 x 152.4||11999.99 x 17999.99|
|Large||24 x 36||609.6 x 914.4||60.96 x 91.44||7200 x 10799.99|
|Medium||18 x 24||457.2 x 609.6||45.72 x 60.96||5400 x 7200|
|Small||11 x 17||215.9 x 279.4||27.94 x 43.18||3300 x 5100|
|Smallest||8.5 x 11||215.9 x 279.4||21.59 x 27.94||2550 x 3300|
How to design a poster with Designhill?
Once you’re ready for your professional poster, it’s time to decide the dimension you want for it. Designhill’s user-friendly poster maker simplifies the task for you.
After you’ve launched the DIY tool, take your pick from an extensive range of poster templates. Each poster template comes with a pre-defined size; however, you can add your own custom dimensions. Even if you are using a template, you can still upload your own artworks or images.
You can also personalize any part of the poster with your choice of text, graphics, colors, and other elements. Whatever changes you make, you can get a quick look in the preview section.
Best practices for movie poster, marketing poster, or any other poster
What is it that your poster has to cater to? Does it have to inform about a new product or create buzz for an upcoming event? A poster can help you achieve these goals. But on one condition — you must know your goals.
Do you know who you are trying to reach or connect with your poster? Answer this question and you’ll come up with many design choices.
Once you know who you are targeting plus your goals, it becomes easier to pick a size. For movies pick an ideal movie poster size and vice versa.
While a cohesive visual look captivates the audience, a distorted visual identity shoos them off. Keep every element consistent and relevant right from icons to colors, images, and more.
Look closely and you’ll find some posters with call-to-actions like “Register”, “Contact”, “Call”, etc. Based on your type of business/purpose, you can create CTAs and place them on your posters. But make sure that they’re convincing and your audiences take the intended action.
If you want your posters to be printed, you should visualize the places where it will be shared or pin-up.
Poster mistakes to avoid
Using the same image everywhere
The header image sizes for your poster vary as per the use. Pick the right dimensions for the proper optimization of your poster.
Cramping the poster with too much text
Having a fair amount of text on your poster is great if the sole purpose is branding. But some posters cramped with too much text overwhelmed the audience. You should put the text that’s relevant and to the point.
Too many fancy elements
There are many posters out there that look crowded. A single view of such posters is enough to drive your audience away. Too many icons, colors, and elements ruin the purpose of a poster.
Ignoring the dimensions
Poster dimensions change with purpose. With changes in size, design elements change as well. You need to keep the format aligned as per the size.
Picking a generic theme
The main goal of a poster is to get the audience hooked. Choosing a generic or basic theme will not have that impact.
What should my poster look like?
Here are some of the best ideas for a poster—
1. Boost engagement or generate leads — today’s marketing campaign depends on both the mediums — offline and online. Marketing through posters is factual. It goes a long way in generating awareness about a movie, upcoming product/service, etc. When a poster is combined with relevant CTAs, it generates more leads and sales.
2. Create buzz and engagement — if you have events such as conference, social contests, webinar, seminar, etc. you can feature it in your poster. This is the best way to engage your audience and create a buzz.
3. Advertise your product/movie etc. — if you feature the USP of your product, people will know instantly and drive towards it. It’s the best way to get a competitive edge.
Where can you find the best poster design inspiration?
Finding poster ideas and inspiration is not challenging. The Web is home to endless ideas and inspiration. Whether you’re a marketing professional, filmmaker, or business owner, you can get the words out for your upcoming event, movie, and product with a well-designed poster.
Designhill’s poster gallery lets you choose from a wide selection of posters for ideas and inspiration. Each poster is designed by experts; hence, it remains on top of the quality quotient.
Besides, if you have your own ideas and images ready, you can create a poster from scratch using a DIY poster maker tool.
Whether you’re creating a buzz or getting the words out for your movie, event, product or something else, a standard poster size plays a pivotal role. A well-designed poster generates interest and drives the audience towards your products or services.
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