Social media sizes — a mantra to rule the social media

Well-designed social media images are the gateway to success as it helps attract the potential audience and boost engagement.

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Why you need different social media image sizes

Whether you want to promote your brand through a video, news update, or meme, there is no match for visual content over social media. Images and videos have become the most reliable mediums to convey your brand message on social media. It's the visual face of your brand that attracts the audience and keeps them hooked. It boosts brand memorability and recall as well. But copying and pasting the same image, again and again, isn't going to work. You have to create different social media images for different channels, as sizes vary.

Social media sizes

Social Channel Image Type Size
Facebook Profile Picture 180 x 180 px
Cover Photo 820 x 312 px
Image Post 1200 x 630 px

Great Social media images Examples

Social media image sizes best practices

Before creating a social media image, you must know about your target audience. Knowing what they would like the most is key to a compelling image creation for your social platform. Any image that is not what your audience wants may hurt your branding.

It is always the best idea to set a single focal point in your image and not many. It's the secret mantra to grab the audience’s attention.

Darker images are harder to see. Use natural lights for clear visibility, but it doesn’t mean that you should start using too much brightness.

Contrast is essential to provide balance to your social media image. It also makes the text readable. When it’s in the black and white settings, it works well.

Colors evoke emotions; it's known to all. Pick colors that are relevant to your brand and also know the best use of the color wheel.

Be it a video or image; make sure you keep it simple. Too many focal points and fancy elements may ruin the whole purpose.

Social media image mistakes to avoid

Some of the most common social media image mistakes that you can avoid are:

1

Using the same image

The header image differs in sizes across all social media channels. So it’s essential to use the right dimensions and then optimize images properly.

2

Adding too many design elements

You will find many images on social media that are filled with too many focal points, symbols, and elements. A single view of these images is enough to bewilder you. So avoid adding too many colors, icons, and focal points in your images.

3

Filling your images with too much text

Having a fair amount of text on your social media images or banners is okay. But flooding it with too much text isn’t a good idea. It overwhelms the audience and creates confusion. Even if you try to put a motivational quote, make sure it's not too long.

4

Ignoring the size and page format

All social media channels keep changing their format at some point of time. Every time they do it, some portion of your image gets chopped off.

Where can you find the best images for social media?

Branding logo maker

Some of the best Tumblr headers are designed from images and graphics sourced from various platforms. These include Buffer and Drip. However, some of the marketing professionals like to use their own images. No matter whether you use your own photos or source it from other platforms, following the size guidelines is mandatory.

Other platforms from where you can source graphics are Unsplash, StockSnap, and Pexels.

Final Thoughts

Whether you own a personal or professional social media account, it is essential to have your profile and visual content up-to-date and per the latest trends. Social media trends keep changing; hence, it's required to keep up with the social media image sizes and dimensions for better engagement.

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