Whether you want to promote your brand through a video, news update, or meme, there is no match for visual content over social media. Images and videos have become the most reliable mediums to convey your brand message on social media.
It's the visual face of your brand that attracts the audience and keeps them hooked. It boosts brand memorability and recall as well. But copying and pasting the same image, again and again, isn't going to work. You have to create different social media images for different channels, as sizes vary.
Social media sizes
180 x 180 px
820 x 312 px
1200 x 630 px
Great Social media images Examples
How to design a social media banner with Designhill
When you are all set to create your social media banner, it’s time to take help from Designhill’s banner maker. The DIY tool simplifies the task. Launch the tool and pick the appropriate banner size. After that, choose from an exclusive range of banner templates for easy customization.
If you want to start from scratch, go ahead and show your creative side. Personalizing your social media banner is also a matter of a few clicks only. Change the color, text, and elements of your banner with ease. Once satisfied with the design, go ahead and download it.
Before creating a social media image, you must know about your target audience. Knowing what they would like the most is key to a compelling image creation for your social platform. Any image that is not what your audience wants may hurt your branding.
Be it a video or image; make sure you keep it simple. Too many focal points and fancy elements may ruin the whole purpose.
What should my social media images look like?
Here are some of the best ideas for your social media image:
Engage the audience and drive curiosity — anything on social media is worthless if it fails to capture the audience’s attention. Your social media banner or image should engage the audience and drive their curiosity level. It should compel them to like, comment, or share.
It should have user-generated content— user-generated content is said to be one of the most effective marketing strategies. Featuring authentic and unique content on your images helps in brand recalling and brand building.
Feature your upcoming events —if you have events such as conferences, webinars, seminars, public awareness, or something else, you can create a buzz by featuring it in your images. This is the most effective way to let your audience know about an upcoming event right away!
Feature your products and its USPs — it's entirely for sales purposes, but letting your audience know the features and benefits of your products can influence their buying decisions. Also, it will give you a competitive edge.
Feature your work culture — one mantra that works like a wonder on people’s minds is featuring realistic images. It helps people easily connect with you and build the trust level.
Some of the most common social media image mistakes that you can avoid are:
Using the same image
The header image differs in sizes across all social media channels. So it’s essential to use the right dimensions and then optimize images properly.
Adding too many design elements
You will find many images on social media that are filled with too many focal points, symbols, and elements. A single view of these images is enough to bewilder you. So avoid adding too many colors, icons, and focal points in your images.
Filling your images with too much text
Having a fair amount of text on your social media images or banners is okay. But flooding it with too much text isn’t a good idea. It overwhelms the audience and creates confusion. Even if you try to put a motivational quote, make sure it's not too long.
Ignoring the size and page format
All social media channels keep changing their format at some point of time. Every time they do it, some portion of your image gets chopped off.
Where can you find the best images for social media?
Some of the best Tumblr headers are designed from images and graphics sourced from various platforms. These include Buffer and Drip. However, some of the marketing professionals like to use their own images.
No matter whether you use your own photos or source it from other platforms, following the size guidelines is mandatory.
Other platforms from where you can source graphics are Unsplash, StockSnap, and Pexels.
Whether you own a personal or professional social media account, it is essential to have your profile and visual content up-to-date and per the latest trends. Social media trends keep changing; hence, it's required to keep up with the social media image sizes and dimensions for better engagement.
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