Social media sizes — a mantra to rule the social media
Well-designed social media images are the gateway to success as it helps attract the potential audience and boost engagement.
Why you need different social media image sizes
Whether you want to promote your brand through a video, news update, or meme, there is no match for visual content over social media. Images and videos have become the most reliable mediums to convey your brand message on social media. It's the visual face of your brand that attracts the audience and keeps them hooked. It boosts brand memorability and recall as well. But copying and pasting the same image, again and again, isn't going to work. You have to create different social media images for different channels, as sizes vary.
Social media sizes
| Social Channel | Image Type | Size |
|---|---|---|
| Profile Picture | 180 x 180 px | |
| Cover Photo | 820 x 312 px | |
| Image Post | 1200 x 630 px |
Great Social media images Examples
How to design a social media banner with Designhill
When you are all set to create your social media banner, it’s time to take help from Designhill’s banner maker. The DIY tool simplifies the task. Launch the tool and pick the appropriate banner size. After that, choose from an exclusive range of banner templates for easy customization.
If you want to start from scratch, go ahead and show your creative side. Personalizing your social media banner is also a matter of a few clicks only. Change the color, text, and elements of your banner with ease. Once satisfied with the design, go ahead and download it.
Social media image sizes best practices
Before creating a social media image, you must know about your target audience. Knowing what they would like the most is key to a compelling image creation for your social platform. Any image that is not what your audience wants may hurt your branding.
It is always the best idea to set a single focal point in your image and not many. It's the secret mantra to grab the audience’s attention.
Darker images are harder to see. Use natural lights for clear visibility, but it doesn’t mean that you should start using too much brightness.
Contrast is essential to provide balance to your social media image. It also makes the text readable. When it’s in the black and white settings, it works well.
Colors evoke emotions; it's known to all. Pick colors that are relevant to your brand and also know the best use of the color wheel.
Be it a video or image; make sure you keep it simple. Too many focal points and fancy elements may ruin the whole purpose.
What should my social media images look like?
Here are some of the best ideas for your social media image:
Engage the audience and drive curiosity — anything on social media is worthless if it fails to capture the audience’s attention. Your social media banner or image should engage the audience and drive their curiosity level. It should compel them to like, comment, or share.
It should have user-generated content— user-generated content is said to be one of the most effective marketing strategies. Featuring authentic and unique content on your images helps in brand recalling and brand building.
Feature your upcoming events —if you have events such as conferences, webinars, seminars, public awareness, or something else, you can create a buzz by featuring it in your images. This is the most effective way to let your audience know about an upcoming event right away!
Feature your products and its USPs — it's entirely for sales purposes, but letting your audience know the features and benefits of your products can influence their buying decisions. Also, it will give you a competitive edge.
Feature your work culture — one mantra that works like a wonder on people’s minds is featuring realistic images. It helps people easily connect with you and build the trust level.
Social media image mistakes to avoid
Some of the most common social media image mistakes that you can avoid are:
Where can you find the best images for social media?
Some of the best Tumblr headers are designed from images and graphics sourced from various platforms. These include Buffer and Drip. However, some of the marketing professionals like to use their own images.
No matter whether you use your own photos or source it from other platforms, following the size guidelines is mandatory.
Other platforms from where you can source graphics are Unsplash, StockSnap, and Pexels.
Final Thoughts
Whether you own a personal or professional social media account, it is essential to have your profile and visual content up-to-date and per the latest trends. Social media trends keep changing; hence, it's required to keep up with the social media image sizes and dimensions for better engagement.
Design on your own
Our favourite 
MOST POPULAR
BEST SELLING
ALL TIME FAVORITE
Other Favorite Tool
Most Used Tools
Top Selling
Create On Your Own
A design you’ll love or your money back. It’s that simple!
World's No.1 Graphic Design Platform
- Quick turnaround time
- 100,000+ Satisfied Customers
- 70,000+ Professional Designers
- Receive dozens of designs to choose from
- Receive print and web-friendly art files and full copyright
- Complete Copyright & Ownership
- 24x7 Free Customer Support
- 100% Money Back Guarantee! No questions asked!
- Fixed price packages
- Hand crafted designs from World-class designers
- Dozens of concepts to pick from
- 100% money back guarantee
- Work with a single designer
- Hand crafted designs from World-class designers
- Options within all price ranges
- Flexible turnaround time
Social Media Design size guide