Be it season tickets, event tickets, VIP passes, or anything else, finding the right size is the key to success. The right ticket size lets you decide the content of your ticket without any hassles. Besides informing people about an upcoming concert, music/food festival, seminar, or conference, event tickets also work as a great marketing tool. Since you're going to put your brand's logo and other details on it, it must be well-designed and of the correct size.
Standard ticket dimensions
The standard ticket dimensions are:
Raffle tickets with stubs
5.63” x 1.97”
Event tickets with stubs
1.97" x 5.63"
5.5" x 2.125"
GREAT TICKET EXAMPLES FOR IDEAS & INSPIRATION
How to design an event ticket with Designhill
Are you ready to get the words out for your upcoming event? Well, you can use Designhill’s ticket maker — a DIY tool to simplify your process. The user-friendly interface of the ticket maker gives you complete creative control. You can choose from a massive range of ticket templates that have been made easy to customize. Even if you're using a template, you can upload your artwork or image for a more customized look.
Once done, it’s time to custom-tailor the part of the ticket you think needs a bit of polishing. Add your choice of text, graphics, symbols, icons, or elements. Don’t worry about holding a graphic design degree or mastering this field. The ticket maker doesn’t need you to be a proficient designer. All you need is a dose of creativity, and that’s it.
When you observe many event tickets, you find that each of them has a focal point. It's for attracting visitor's attention. Look closely, and you will find a color scheme aligned with the brand as well. Keep in mind that your ticket isn't just a piece of paper but the portrayal of who you are as a brand.
If you’re creating tickets for more than one event, be unique. Consider tweaking your ticket designs in such a way that it appears different in case you're in a hurry. Use the ticket maker to make the changes on your own.
Never ever overlook the contact details, venue, and the URL of your website. Customers often want such info to be mentioned, particularly on the ticket. It’s what boosts brand loyalty.
Ticket design mistakes to avoid
Some of the most common ticket design mistakes to avoid are:
Using irrelevant images
Your event is all about music, and you're using the images of cartoons or flowers. That's an inferior way to shoo away the audience. Make sure the images you use are relevant and meaningful.
Poor CTA and content
Even if your ticket design is up to the mark, it might fail to convince people to buy it if the information listed on it is poor. So, pay close attention to the CTA and other text that have to be featured on it.
Flooding it with design elements
Too much of anything isn't right, even if it's a design element. There are many ticket examples out there that look like a pile of elements. A single view of it is enough to annoy you. So, steer clear of too many focal points, colors, icons, and elements.
Ignoring the pre-defined ticket size and format
There are different types of ticket sizes. Ignoring each size and its format may create problems. Either some parts of the info may get chopped off, or the image may be cut. So, consider the format before giving your ticket design a heads up.
Choosing a very generic theme
You want your ticket to get your audience hooked, right? Picking a common or generic theme won’t let you have that impact on buyers.
What information should I feature on my ticket?
Besides your ticket size, what message does it communicate is also important. Make sure your ticket leaves a lasting impression by using these tips:
Got the most important information to share? Make them most visible then. In most cases, these details include the event name. This info should be displayed in a bold and big font so that people can find them easily.
Use a font style and color that create a contrast between the text and ticket background. It won't be easy to read the text if you don't choose contrasting text or background.
Make sure to leave empty spaces on your event ticket. Text with space adds balance to the ticket and makes it even more visually pleasing.
Leave some space for information to be written or displayed. For example, if it's a raffle ticket, it should have a blank space for the people to write their contact details. Typically, it needs 0.25 inches of space.
Where can you find ideas and inspiration for ticket size and design?
Some of the best ticket designs are the ones that have been created after taking ideas and inspiration from others. There is no shortage of ideas on the Web. Platforms like Designhill, Drip, Buffer, and many others are perfect for taking ideas and inspiration.
But we suggest you be original and start from scratch if required. Marketers always try to be different in terms of design. Feature your own images for authenticity.
No matter which way you go, be unique to stand out.
When creating buzz for an upcoming event, a thoughtfully created ticket design plays a significant role. It’s key to branding, but your ticket size should match standard dimensions. Picking a standard ticket size with stunning design helps in a strong brand building while spreading words for your event.
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