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Helpful Information

Campaign Source
utm_source
Required. Use utm_source to identify facebook ads as your source of traffic.
Example: utm_source=facebook
Campaign Medium
utm_medium
Required. Use utm_medium to identify your bid type. Options are CPC, CPM or oCPM.
Example: utm_medium=cpc
Campaign name
utm_campaign
Required. Use utm_campaign to identify a specific facebook ad campaign.
Example: utm_campaign=spring_sale
Campaign Term
utm_term
Use this field to identify your target audience.
Example: utm_term=car+owners
Campaign Content
utm_content
Use this field to identify your ads which can have different copy and creatives.
Examples: utm_content=logolink or utm_content=textlink


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