Intelligent Mexican Marketing

Who is the brand?
IMM is a Hispanic company that builds brands through excellence in execution at the point of sale, aiming to serve over 10,000 convenience stores throughout Texas. Its job is to create the best Latino experience by placing the right brand at the right place with the right price. IMM pursuits to change the Hispanic stereotype by disrupting the distribution industry throughout smart logistic strategies, hard work and best in class customer service.
What is the company’s purpose?
For everyone to have access to the best Latino brands.
Company background:
IMM was founded in 2007 by David Benitez, a Mexican entrepreneur who had a vision of distributing Latino products throughout the United States, now becoming the largest distributor in the country. The company is determined to provide the best service with the best quality in their products throughout an integral platform of solutions that carry the best Latino brands.
What distinguishes us?
IMM innovates in distribution and builds Hispanic integral solutions adding value with Latino expertise by knowing what product, when and where to place it.
Background:
Project outline: IMM has created a 3 year strategy plan that includes changing the objectives of the company to become the leader of Hispanic distribution. It aims to have an exponential growth like leading market companies.
The website is required to increase traffic throughout convenience store customer service, recruiting new personal and social media.
Current Website description:
Current website: http://inteli-mex.com/
• Lacks uniform format
• Slow while downloading.
• There is no customer service section.
• It is not user friendly.
• It doesn’t have a clean and modern format.
• It is not functional regarding contact information and social media.
• It doesn’t reflect brand image.

Desired website architecture:
Number of sections: 8 (About/ History, Recruiting, Contacts, Customer service, Coverage, Integral solutions (products), Blog (including social media), online purchasing)
Must have’s: IMM is a Hispanic product company // Company’s information (Contacts, Address, phone numbers) // Mexican colors// Integral Solutions // Customer Service // Multichannel distribution company// Blog// Mobile-friendly
Site look and feel: Customer-service oriented// User friendly // Easy access// Simple // Neat// High-tech //
Social Media:
Linked in: https://www.linkedin.com/company/intelligent-mexican-marketing?trk=company_logo
Facebook: https://www.facebook.com/Intelligent-Mexican-Marketing-INC-138212719604363/
*Enable Twitter and Instagram
Content:
• Type of content: Text, images, audio
• Content now produced: Text, images
• What new content needs to be produced? Audio

http://inteli-mex.com/