Last updated on November 24th, 2021
Over the years of its inception, Facebook has revolutionized the world of business marketing. With over 700 million active users, it is undoubtedly the biggest marketing platforms today and has made it easy for small businesses and startups to level the playing field.
Tons of businesses are already using Facebook to their advantage. But in today’s ever-changing dynamics, most marketers find it difficult to keep up with Facebook’s changing algorithms. Therefore, in order to devise a tactical Facebook marketing plan, marketers need to stay abreast with most up-to-date Facebook statistics.
So, if you too are at the helm of a startup or are planning to make your small business page on Facebook a hit,
Here’s a list of 30 Facebook statistics intended to help you take calculated and risk-free steps to establish your brand.
Demographics
Who’s on Facebook? The answer to this question is simple, everyone’s on Facebook today. But every company and brand needs to seriously need to determine their target audience before approaching the site for marketing of their business.
Culled from sites like Expanded ramblings.com and Statista.com, here’s a little list of Facebook stats of demographics to help you understand and determine your target audience.
- 11 million people use Facebook every 18 minutes.
- Facebook adds 7,246 users every 15 minutes and 8 users per second.
- Around 66% people between age group 15 to 34 year are active Facebook users.
- Facebook has 1.44 billion monthly active users.
- 72% of online adults visit Facebook at least once a month.
- 936 million active users login to Facebook daily.
- Facebook users spend an average of 21 minutes per day on Facebook.
- 42% Facebook users are male.
- Canada has most active Facebook users.
- Daily active users in the US and Canada are 161 million, in Asia are 270 million, in Europe are 225 million and in the UK are 24 million.
Pages
Having a strong Facebook presence helps you establish a strong brand around your business that speaks to your target audience and resonates with them in the best way.
Facebook allows businesses to create a business page for free. But merely having a Facebook page is not enough. You’ve got to battle it out for attention with other Facebook pages.
The rule of this game is simple: you’ve got to get—and hold—the attention of your target audience. And for that, you should be informed and defended with facts and figures to make your page stand out from the crowd.
- There are 40 million small business pages on Facebook.
- 41% of American small businesses use Facebook.
- Around 32% Facebook users unlike a page user due to uninteresting posts.
- Around 28% Facebook users unlike a page user due to too many and too frequent posts.
- Average number of monthly post per Facebook page is 36.
- 40 characters is the ideal length of Facebook post for maximum engagement.
- Facebook posts with fewer than 80 character get up to 60% more engagement.
- Emoticans can increase the Facebook post likes by 57%.
- Friday is the day of the week when posts get highest engagement (likes, shares and comments).
- 42% Facebook users like a Page to get a discount or other beneficial deal and 32% Facebook users like a Page to enter contests to win rewards.
So, having an impressive Facebook cover page will be an added advantage that helps in growing your business presence.
Mobile
Mobify.com reveals that over 1.2 billion people access the web from their mobile devices and a fair share of these people access Facebook from their mobile devices.
Therefore, for businesses looking to explore the potential of Facebook mobile marketing, it makes sense to get acquainted with some vital stats to point their marketing efforts in the right direction.
- There are 1.248 billion monthly active Facebook mobile users.
- There are 798 million daily active Facebook mobile users.
- There are 800 million Facebook Messanger users.
- 70% of all Facebook video are viewed on mobile devices.
- There are 581 million mobile-only monthly active users on Facebook.
- Facebook shares 60.3% of all mobile social sharing.
- 79% of all Facebook users access their account from mobile devices and around 30% of users’ login to their Facebook only via mobile devices.
- Every minute, around 486,183 users access Facebook from their mobile devices
- Nearly 73% of Facebook’s ad revenue comes from mobile advertising.
- There are 1 billion mobile app links enabled on Facebook.
Takeaway
This compilation of statistics clearly reveals the importance of Facebook for your business. If you’re posting uninteresting posts or over posting on your Facebook page, your business could be missing out on attracting potential customers.
In addition, if you aren’t careful about posting mobile friendly content and images on your page, you may end up turning away your existing and potential visitors.
As a business, Facebook offers you umpteen opportunities to gain the attention of your potential customer, build your brand and take your business off-the-ground. And the rules of this game are simple; stay updated, stay ahead!
What About You?
How do you use Facebook to your advantage? Did we miss any important Facebook statistics that we should have included?
Please share your thoughts in the comments!