Where do you go to reduce your cost of the graphic design project? Surely, your small company is not in a sound financial position but still such businesses are today capable of getting their specifications incorporated in logos, brochures, business cards designs etc without spending much.
Did you ever experiment with crowdsourcing sites dedicated to graphic design? There are many online marketplaces that help clients in accessing hundreds of graphic designers.
These marketplaces require you to launch a logo design contest at a very small fee, which is in the form of a package. To further lower your costs, you can settle for the lowest package. Even such a packages give you access to dozens of design entries and concepts.
Your cost of logo design with the smallest package is unlikely to go beyond $200. For a startup company, a logo is usually a way to introduce a business and so a simple logo design is enough. Later one, when your company grows up and there is a need to bring more customers, then you can graduate to a professional logo design.
But the low cost of your logo design at crowdsourcing sites does not mean that quality of the design will be inferior. On the contrary, the quality is satisfactory since even experienced designers participate in the contests. Moreover, quality will depend a lot on the accuracy of information that you provide in your design brief.
So, give as much information about your company, business and customers as well as specific elements you wish to incorporate when launching your logo design contest.
Graphic design firms are also explored for lowering of the costs. But you must compare as many of them on the web to find out competitive packages.
Which crowdsourcing sites you find affordable? You can share your experiences with such sites with us here.