Scharfschütze is a brand that made a premium Mexikaner and been sold in Germany. They were looking for a playful illustration that fits with the brand that aim a high-end market. It's supposed to be used as an identifier of their product.We were trying to create a character that represents what the brand name mean is. Here's what we come up with, a sniper that looks funny and friendly, wearing an identical Mexican outfit, compiled it in a red-ish amber glass bottle with a red background to represents how red~ the Mexikaner is. We keep it as simple as we can and give just a lil bit of gold accent to keep it looks premium.
Hi,I'm Dika from Indonesia. I've been workin with CPG Brand across the globe for years. Help them improve their looks of products, and try to find the best solution that appropriates with their market for problems that they're facing on.