The wine making and selling business has to make its marketing decisions carefully to be ahead of its competitors. Wine label desi...
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FUNDAMENTALS OF A LAbel DESIGN
What is label design?
A label design is a visual to deliver a product's details uniquely. While an ordinary looking label gives legal information about the product such as its date of manufacturing and ingredients used, a uniquely created label is an engaging design. Such creative label design builds real brand identity and conveys a brand message by using colors, fonts, etc. with a purpose. With a custom label design, your product or packaging label can stand out from the competition. But ensure that the product label has your brand colors, fonts, image, etc. elements for easy recognition.
What is the importance of label design?
A label provides a list of details of a product such as its maker, manufacturing and expiry date, ingredients, guidelines for use, warnings, etc. in bold letters. It helps customers in making an informed buying decision. But a creative label design does much more than merely delivering the legal information. If appropriately designed, a label can be your effective sales pitch to your target customers. It can make them think about buying your products. In fact, a unique label design with right format and material can distinguish the quality of your product from many similar products in markets. So, a label design promotes your products, creates a vibrant brand identity and makes them stand out on a store shelf.
Who needs professionally designed label design?
All industries that make products and package them need labels to provide a lot of information that a consumer needs to make an informed purchasing decision. The information includes the product name, manufacturing company's address, ingredients, etc. legal details. So, every manufacturer is legally bound to have a label on products. But brands with a serious approach to drive customers by making an impact on them, need a professionally designed label. They want creative label designs to be a part of their branding strategy. Therefore, a unique label design idea helps a brand stand out from fierce competition, makes it recognizable in a shelf and builds an identity of a product.
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