Intrigue Fitness is a studio for women only. It is not a typical fitness center as the classes offered are more of an alternative to an everyday gym. They specialize in pole fitness and aerial arts, such as silks and trapeze. They wanted a logo design which is generally feminine in nature, but also has an “intriguing” edge. Something that will attract women and get their attention, but also seem a bit mysterious or 'intriguing'. Something fun and vibrant. They asked for 2-4 colors in the logo, and they did not want 3D or logos with a lot of shading. My client’s aim was to get a logo that would look good on all mediums. The logo design has been followed by a completely new stationery design. I have also created a website for them.
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