If you run a small business, then chances are that you are looking for ways to attract more business. We all can agree that running small business demands a lot of our time and efforts and brand strategies can seem unimportant when there are other pressing issues.
According to famous marketing expert Philip Kotler – The art of marketing is the art of brand building! If you are not a brand, then you are a commodity. Price is everything & the low-cost producer is the only winner. As a business, you will need to think hard and go beyond creating a logo and picking up a colour pallet for your brand.
In this session, our industry experts will share the powerful strategies for small business growth that you can apply to magnify your brand.
Agenda:
- Understand, discover and establish the purpose of your brand
- How you can differentiate your brand from your competitors
- Tips to develop your brand standards
- How to maintain an authentic voice?
- Strategies & hacks to reward customer loyalty to make them your brand advocates
- Learn how to leverage from brand advocacy with user-generated content
- How to nurture connections with your brand story?
- Tips to build your online presence
- Key trends for 2021: How perceptions of your brand shift over time and How to maintain a good brand health & much more...
Don't forget to register yourself, get certified & win big!