If you run a small business, then chances are that you are looking for ways to attract more business. We all can agree that running small business demands a lot of our time and efforts and brand strategies can seem unimportant when there are other pressing issues.

According to famous marketing expert Philip Kotler – The art of marketing is the art of brand building! If you are not a brand, then you are a commodity. Price is everything & the low-cost producer is the only winner. As a business, you will need to think hard and go beyond creating a logo and picking up a colour pallet for your brand.

In this session, our industry experts will share the powerful strategies for small business growth that you can apply to magnify your brand.

Agenda:

  1. Understand, discover and establish the purpose of your brand
  2. How you can differentiate your brand from your competitors
  3. Tips to develop your brand standards
  4. How to maintain an authentic voice? 
  5. Strategies & hacks to reward customer loyalty to make them your brand advocates
  6. Learn how to leverage from brand advocacy with user-generated content
  7. How to nurture connections with your brand story?
  8. Tips to build your online presence
  9. Key trends for 2021: How perceptions of your brand shift over time and How to maintain a good brand health & much more...

Don't forget to register yourself, get certified & win big!


video
Title : Brand Building Strategies & Hacks for Small Businesses | Designhill
Duration : 1H 9M 13S

Important topics covered in this session


Guest Speakers

Lisa Hastings

Lisa Hastings
Creative Director, SGK Australia

Lisa is a Creative Director & Brand Strategist. With 20 years of Brand & agency experience, she has worked with brands, businesses and individuals across USA and Europe.She has recently taken up the Creative Director Global Role with SGK Australia.



Matt Davies

Matt Davies
Consultant, Matt Davies Brand Consultancy

Matt Davies is a solo brand and culture consultant. He helps business leaders align around powerful brand strategies which inspire more meaningful customer and employee experiences. As well as being an entrepreneur himself having held leadership positions in multiple businesses, he has over eighteen years experience working with businesses of all shapes and sizes from start-ups through to household names like Nestlé, Capital One, Boots, Experian, Nikon and Specsavers. Matt was recently listed as a ‘Top 50 UK Advisor’

Peter Wilken

Peter Wilken
Speaker, Author and Brand Strategy Consultant, Dolphin

Peter is a Professional Speaker, a Brand-Building Specialist and an Author. He helps individuals and organizations to think and act more creatively, to manage change, address business challenges and build stronger brands. He ran advertising agencies for Ogilvy and Leo Burnett, and his last corporate role was as Head of BBDO Asia Pacific overseeing 14 markets out of Hong Kong – BBDO has been the No.1 Creative agency in the world for the last 13 consecutive years. He was the co-founder of one of the first specialist brand consultancies, The Brand Company and he worked with five of the world’s top 10 brands including AIG, Coca-Cola, McDonald's, PepsiCo, Shangri-La, Shell, Unilever and many more across a wide spectrum of categories and cultures. Through his consulting company Dolphin, he helps entrepreneurs, start-ups, SME's and other organizations define differentiating and effective brand positionings – their DNA’s – using a trademarked 4D’s process.


He speaks on Constructive Disruption, the power of unleashing creative thinking powers in individuals and organizations to manage change, uncertainty and complexity. His book Dim Sum Strategy – Bite-sized Tools to Build Stronger Brands, was published in late 2019. It shares a curated selection of over 40 of the most effective creative and strategic thinking tools, as judged by clients, from over 25 years in advertising, brand consulting and change management in an easy-to-digest format. 

Rob Levinson

Rob Levinson
Leverage Advisors

Rob Levinson is a Corporate Brand Strategist and Personal Brand Coach whose expertise is in helping clients to develop powerful brand narratives that get them noticed, remembered, and results.

A former Madison Avenue executive, dot-com strategist, and Wall Street Journal “Marketing Strategies” columnist, his clients include leading technology, finance, and professional services firms and the C-Suite executives who run them.



Stef Hamerlinck

Stef Hamerlinck
Brand Strategist, Stef Hamerlinck

Stef Hamerlinck is a designer turned strategist. In his day-to-day job, he works as a freelance brand specialist with a wide variety of international clients in the FMCG space.


His podcast called 'Let's talk branding' is an exploration of all things 'brand'. It features weekly interviews with industry leaders such as Byron Sharp, Phil Barden, and many more experts and has become a staple for brand-builders.


Stef has an outspoken voice in the branding industry, with appearances on Chris Do's ’Thefutur’, ‘Just branding’, and many more. Recently, he launched a new podcast called ‘Opgemerkt’, in collaboration with Thomas Byttebier from Base, together, they talk about remarkable branding and marketing news.

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