Role of Influencer Marketing in today's time

Amisha Gandhi is currently Vice President, Influencer Marketing & Communications at SAP. She leads the Global PR, AR, Influencer Marketing and Advocacy teams for Ariba and Fieldglass.

Previously, she created the Global Influencer Marketing program and took it from pilot to a full scale marketing function across the company. She has experience running cross functional teams including demand-gen, product and regional marketing (EMEA, APJ), events, advertising/brand and corporate communications.

She has 10+ years of experience in brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C & 6+ years in a leadership role growing a SaaS / B2B marketing team which delivers significant market share and revenue growth.

He has been at IBM and in the influencer space since 2016. Over the past 10+ years, he has been helping businesses grow product adoption, build relationships with their community of users online and offline, craft cohesive marketing plans and ignite employee advocates.

Sarah Evans is the founder and CEO of Sevans Strategy and Sevans Digital PR.Sarah worked with a Chicago-area crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team. 

CUBICLE is a modern take on digital storytelling by SHINI PARK. Energised by visual curiosity and a singular point of view that celebrates craftsmanship, observation and humour, this is a collection of stories and objects carefully curated with a devotion to soulfulness amid tech.