Packaging Design

For striking packaging it’s important to ask a few questions beforehand. What’s your product, who will buy it, and how are they buying it? Get answers to these questions and then do the market research to find out what kind of packaging your competitors are using. Once you get the ideas, consider the fonts and colors that suit your brand. Once you have done it all, choose a creative platform like Designhill and launch your packaging design contest.

Wait for the designers to submit their ideas and then choose a favorite. Alternatively, you can hire a freelancer and work with them on a 1-to-1 basis.

What are the basic steps to packaging design?

Some of the basic steps involved in product packaging design are as follows:

• The first basic step is researching and learning more about your product and brand. Conducting a competitive analysis is also important.
• Define messaging and goals that need to be conveyed on your packaging by understanding the target audience and your product’s purpose. 
• Develop and create creative concepts. Experiment and create drawings that are based on your imagination and competitive analysis.
• Consider sustainability and compliance of your packaging design to be a responsible company.
• Choose the right fonts, images, and colors.
• Designing the packaging and distributing it.

The three most essential factors for a good packaging design are — the packaging material used, the cost involved, and product safety. The packaging material used should be brand-appropriate and environment-friendly in the wake of environment-conscious consumers. The cost should not go beyond the company’s set budget, and it shouldn’t compromise quality either. No business wants its products to be compromised before reaching the target audience. So exposure to such elements that may jeopardize the products needs to be taken care of with protective and safe packaging design.

Don’t worry if you don’t have a dieline template! You can still start your package design contest, but contact your printer and get the dieline template ready. This would be helpful for designers to make the final file so that you can avoid any problems while printing. In addition, having a dieline template allows designers to know the exact size they would create a design for.

You can choose any product packaging design that best suits your design needs and budget. We recommend selecting higher packages as they have greater prize money for the designer. This, in turn, would attract top-quality designers who would have a good experience in design and can meet your design expectation without much guidance.

Of course, you get the copyright for the design work. Once you have selected a winning design from your design contest, you get the full legal copyright of the food packaging design or box packaging design.