Badass Trail Running Smiley Face
George Callahan United States
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Badass Trail Running Smiley Face By George Callahan

  • Character & Mascot designOutdoor
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Note : Design brief last updated on  
Contest title

Badass Trail Running Smiley Face

What is your organization name?
Wicked Trail
Select your industry
Describe what you want designed
A smiley face who is sweaty and dirty and tired, but happy to be running in the mountains. He is adventurous, outdoorsy, strong, and eager to explore. He loves challenge. Think ultra runner, obstacle course racer, or backpacker.

This character will be on apparel and marketing materials targeted to ULTRARUNNERS (people who run 50 and 100 mile races).

Please see my rough design prompt photo; you are welcome to expand on ideas included or refrain from certain ideas. Be creative!! I prefer lighter colors and will request a vector source file in case I need to edit anything down the road. I also like the stroke to be black so features are distinct, but please use your best professional judgement.

Customers who will wear this character on a hat or shirt are fitness, outdoors, and endurance junkies.

Areas to be creative: ornaments to the basic smiley face like dirt splatter, sweat, hat or bandana or headband (does not need to look like the one I used), bandages, etc. Also, I put little icons in his pupils, a great interpretation of this idea could definitely win the contest. I think it would be really cool if his pupils/eyes were reflecting a mountain trail scene.

If using a hat instead of the headband, feel free to use a backward snapback/trucker hat, or keep it facing forward.

Thanks for your creativity and care!
Visual brief - Colors
Other colors: Yellow face, image will likely have black background so please use light colors
Is there anything else you would like to communicate to the designers?
Prefer flat image rather than 3D, smiley face should not be cuddly and cute. I prefer simple and rugged.
Required file format (Character & Mascot design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps

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