Food & Drink Label Design required
Yousef Al Tattan paid $549 for a new Label Design and received 17 designs from 9 Designers.
“ Interesting idea to have multiple designers to participate, especially if you do not have a very clear image of the final design needed. ”

Food & Drink Label Design required By Yousef Al Tattan

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Note : Design brief last updated on 18 December, 2018
Contest title

Food & Drink Label Design required

Select your industry
Food & Drink
What is the name of your company?
Dressed Deli
Link to your website
What is the name of your product?
Dressed Deli
Briefly describe your product in a few sentences
We manufacturer, package and sell 23 variations of sandwiches and salads.
Describe who would typically use your product
We are going with a slogan "best quality for the best price". Our target audience is everybody from diet enthusiasts to the people on the go and want to grab a quick bite. or an alternative to late night snacking.
Describe what you want designed
We are looking to facelift our line of products. We are changing the packaging to be bags instead of plastic containers (ill attach design samples). We have the idea of having the bag designed with the same theme but differently, so we are thinking of having a shirt or wardrobe or something similar as the whole bag then have the "shirt" include the type of product and a bottom half of a face be on the top of the bag? For example; we have roast beef sandwiches, Smoked turkey sandwiches, three cheese sandwiches. So the design of whats inside the shirt perhaps be reflective of the product, something that indicates roast beef or turkey or cheese or eggs ect... I have attached some of the "veggie heads" we've been using, so instead of the whole face showing, we are looking to have them show the half face down and a whole shirt. Your creative input to the concept is very welcome.
The bags could possibly be brown but we can also have the whole bag printed with the colors.
We have two lines of products, Premium and Lite, its a must that each is reflected, say by color or font.. or up to your creativity to showcase them.
I have attached some of our original packaging, a bag designed with the exact concept (we didn't like it, and that's why we want it changed).
I have also attached a "sample" plain brown bag, notice the plastic window which can be shaped depending on the design, but its important that there is enough window for the sandwich or product to be visible to the consumers.
We have 23 products, two Cesar Salads, premium and lite. Four types of protein wraps and 17 sandwiches. Once we have a general concept approved, we would like to hire to do every single product.
Thank you in advance, and we look forward on seeing your creativity.
Visual brief - style
Visual brief - color




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