Food & Drink Label Design required
Martin Papp paid $349 for a new Label Design and received 27 designs from 9 Designers.

Food & Drink Label Design required By Martin Papp

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Note : Design brief last updated on 6 November, 2019
Contest title

Food & Drink Label Design required

Select your industry
Food & Drink
What is the name of your company?
Link to your website
What is the name of your product?
Briefly describe your product in a few sentences
Pu'er is a specially fermented tea from Yunnan. It is compacted into a rectangular shape and then wrapped in a natural paper wrap. The product looks similar to a chocolate bar. But instead of chocolate inside, it's compressed tea leaves.
Describe who would typically use your product
Trendy urban costumers that look for cool and unique products that are good for their body and make for a great item to share with friends.
Describe what you want designed
I want something fun and craft.
The pillars of our brand are: All Natural, High Quality, and Healthy

I have written a description for the product that I want placed on the packaging. The point of this content is to create a story behind the product and to excite customers about the wonders and complexity of something that we commonly see as something simple: tea.
English Product name: PU'ER TEA
Chinese Product name: 普洱茶
Description content:"I discovered a wonderful man named Paul fermenting this dark pu’er tea in the mountains of Yunnan. The leaves were picked from tea trees that have been alive over two human generations. Paul piled the leaves together in heaps where magnificent naturally occurring microbial organisms began breaking down the organic compounds in a process of sublime fermentation. The result is a beautifully balanced bundle of vitamins, anti-oxidants, and microbial life, waiting to join the billions of microbes already living inside your very self. Enjoy."

I WANT THE TEXT TO BE USED AS WORD ART. Feel free to explore multiple fonts, text size, colors. Use the text as the art.
Please view the following attachments:
1.A mockup design that I created. This is my initial idea and I would like to see this concept further developed.
2. Company logo
3. template for measurements (the bird is from an old design. not relevant for this. Just showing you the dimensions)
4. photo of the real life product using an old design "pretty girls" (notice the paper material)

The back side will contain manufacturing information. Please copy and paste the following:

产品名称:普洱茶(熟茶) / 产品配料:云南大叶种晒青毛茶 / 产地:云南-西双版纳 / 生产许可:SC1453282243919 /产品执行标准:GB/T2111 /
净含量:100克 / 贮存方法:在通风、阴凉、干燥、无异味、无污染、避免阳光暴晒的环境下贮存 / 保质期:在符合贮存的情况下适宜长期保存 /
制造商: 西双版纳勐海县永明茶厂家 / 厂址:勐海县香山真景买路26号 / 邮编:666200 / 生产日期:

Feel free to visit our website: for a better understanding of our brand.
Any other information you want to convey to the designers.
Please check this link of some reference designs that I like.
Know the dimensions?
Front side is 15cm wide, 7cm tall
Visual brief - color

Let designers make suggestions

Visual brief - font
Other fonts: Feel free to use a mix of fonts. Use the freedom of font, color, and text size to create design.
Required file format (Label Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps

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