Winner
uncooked flour tortilla label design for retail "brand recognition"
Victor Escamilla paid $549 for a new Label Design and received 32 designs from 12 Designers.
Winner
$549

uncooked flour tortilla label design for retail "brand recognition" By Victor Escamilla

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Note : Design brief last updated on  
Contest title

uncooked flour tortilla label design for retail "brand recognition"

Select your industry
Food & Drink
What is the name of your company?
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La Tortilla Republic
What is the name of your product?
La Tortilla Republic
Briefly describe your product in a few sentences
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Uncooked flour tortilla. Homemade style/authentic.

Describe who would typically use your product
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health conscious consumer who more interested in cooking at home looking for authentic taste. Targeted for consumers between the ages of 25 and older. Typically purchased in stores like Costco, Wholefoods, Trader Joe's, Albertsons/Vons, and Target.



Describe what you want designed
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Cllear poly bag with window framing for customer can see product. Geared towards market standard 8 inch round tortilla. Information to customer should emphasize health attributes ie "preservative free" "simple ingredients" "Made with canola oil" "flour tortilla" "ready to cook" "homemade"


Open to ideas for something new and different.

Any other information you want to convey to the designers.
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Not against traditional labeling but preference towards a modern look that could pay homage to traditional labeling/style.

Know the dimensions?
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8.5" x 12" poly bag.

Visual brief - style
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Visual brief - color
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Greens

Reds

Yellows

Let designers make suggestions

Visual brief - font
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Dummy Text

font-family: 'Josefin Slab'

Dummy Text

font-family: 'Black Ops One'

Required file format (Label Design)
  • (1) Jpg
  • (2) Psd
  • (3) Ai
  • (4) Png
  • (5) Pdf
  • (6) Eps

Rate this contest brief?

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