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Front & back label designs for new bathsalt packaging
Carrie Wright paid $349 for a new Label Design and received 30 designs from 12 Designers.
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By Mehdi 122
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Front & back label designs for new bathsalt packaging By Carrie Wright

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    Note : Design brief last updated on  
    Contest title

    Front & back label designs for new bathsalt packaging

    Select your industry
    Wellness
    What is the name of your company?
    Intown Salt Room
    What is the name of your product?
    bathtime salts
    Briefly describe your product in a few sentences
    Fragrance free bathsalts for the entire family to help with sore muscles and nourish skin. Packaging is 100% compostable.
    Describe who would typically use your product
    This product is for the entire family. The label needs to be neutral so that it can be recognized by kids and adults. It's modern, simple and transparent. This is not a girly product it's a wellness product to be used for people of all ages.
    Target audience is head of households, ages 25-54 yrs.
    Describe what you want designed
    We are launching a line of two new bathsalts: SOOTHE and RESTORE
    The packaging for the bathsalts is a clear compostable pouch. I need a template for a specific label design to use on the front and a back of the pouch for this line of bathsalts:
    Specs for front and back labels: Rectangle 2.5 x 2.5"
    I want to incorporate one color on the front label and the back label to be white background with black font.
    SOOTHE will incorporate an aqua blue color and RESTORE will incorporate a yellow color (see uploaded files for specific color palette).

    Front Label - SOOTHE
    Primary area is for the logo
    color for this bathsalt label is Aqua blue color
    •SOOTHE
    •1 Pouch = 1 Bath
    •Ingredients: Epsom Salt, Dead Sea Salt, Organic Oatmeal
    •Net Wt. 40z. / 113 g

    Front Label - RESTORE
    Primary area is for the logo
    color for this bathsalt label is yellow color
    •RESTORE
    •1 Pouch = 1 Bath
    •Ingredients: Himalayan Salt, Epsom Salt, Coconut Milk Powder
    •Net Wt. 40z. / 113 g

    BACK Label Copy
    Directions: Pour entire pouch of salts into warm water bath. Swish water to dissolve.
    Intown Salt Room LLC. 678-974-7867 / hello@intownsaltroom.com
    563 Memorial Dr. Unit CU-A, Atlanta GA 30312 / Bathtimesalts.com
    Made in Atlanta, Georgia. Discontinue use if irritation occurs. For ages 8+
    Compostable Packaging - ASTM D6400
    Any other information you want to convey to the designers.
    Logo to be primary placement on front labels.
    Helvetica is the font used in the logo.
    No additional imagery is needed
    I like these specific Colors: Aqua (#008F95), Mustard Yellow (#E9B000)
    here is link to the pouch where the labels will go on front and back:
    https://elevatepackaging.com/2oz-transparent-compostable-stand-up-pouch/
    Know the dimensions?
    Specs for front and back labels: Rectangle 2.5 x 2.5"
    Visual brief - style
    Visual brief - color
    Other colors: Please use either black font or white font
    Visual brief - font
    Other fonts: Helvetica is the font used in the logo. I'd like to see this font used in the label copy as well but I'm open to other recommendations (simple, clean font)
    Required file format (Label Design)
    • (1) Jpg
    • (2) Psd
    • (3) Ai
    • (4) Png
    • (5) Pdf
    • (6) Eps

    Rate this contest brief?

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