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Create a Logo for Auto Supply Company, Inc. By Trevor Shelton

Contest is Held

    This contest has been held untill further notice. You can not view design entries.
    The prize money includes: Logo Design
    Note : Design brief last updated on  
    Contest title

    Create a Logo for Auto Supply Company, Inc.

    What name do you want in your logo?
    Auto Supply Company, Inc.
    Do you have a slogan you want incorporated in your logo?
    The Home of Great Service
    Select your industry
    Automotive
    Tell us more about your audience, organisation or product.
    Auto Supply Company is a warehouse distributor of automotive parts and accessories to consumers, independent repair garages and automotive dealerships. We will be redesigning our corporate logo that will be used on all marketing collateral for the company (print, letterhead, business cards, outdoor/ indoor signage, billboards (incl. electronic), websites, screen printed & embroidered apparel, etc…).

    Auto Supply Company has been in business for over 60 years and built its reputation by offering an expansive line of quality automotive parts and brands while delivering exceptional customer service, as suggested by our tagline- The Home of Great Service ®.

    Auto Supply Company is a regional company but our competitors include national retail chains such as O’Reilly, Advance, AutoZone, and NAPA.

    Auto Supply Company, Inc.’s customers are predominately male installers/ mechanics/ parts technicians that vary in age from 18-65 years old.

    We would like the logo to include both a type treatment and a graphical image. Our registered logo is (name and tagline) “Auto Supply Company, Inc. The Home of Great Service®”. Logos submitted must include our name (no abbreviations or acronyms), tagline, and registration mark in superscript in the design. We obviously want to convey that we are an automotive parts store but the font choices and color palette will be up to the designer though they should both be bold (i.e. no pastels or “flowery” fonts).

    Some design elements that we are aiming to change about our current logo include the font (it’s somewhat antiquated), the horizontal nature/ length of the logo, disproportionate design elements (gears too large for font), and the color contrast (again, be bold!).

    Our aim is to have a final design chosen by 4/21/17 including feedback/ revisions.
    Style Attributes
    Modern
    Classic
    Youthful
    Mature
    Feminine
    Masculine
    Playful
    Sophisticated
    Luxurious
    Economical
    Loud
    Quiet
    Simple
    Complex
    Subtle
    Obvious
    Geometric
    Organic
    Visual brief - Colors to explore

    Reds

    Dark neutrals

    Let designers make suggestions

    Required file format (Logo Design)
    • (1) Jpg
    • (2) Psd
    • (3) Ai
    • (4) Png

    Rate this contest brief?

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