Winner
By Satu Nama pro
Home Furnishing Logo Design required
Himanshu Wahi paid $199 for a new Logo Design and received 159 designs from 80 Designers.
“ got my job done in 3 days which was pending for 3 months!!ease, quality, convenience, interface and flexibility of getting work done are sure highlights, ”
Winner
By Satu Nama pro
$199

Home Furnishing Logo Design required By Himanshu Wahi

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Note : Design brief last updated on 28 June, 2019
Contest title

Home Furnishing Logo Design required

What name do you want in your logo?
H&L amara
Do you have a slogan you want incorporated in your logo?
NA
Select your industry
Home Furnishing
Tell us more about your audience, organisation or product. Please also mention your special requirements
Product brief:
1. We are hypermarket chain having 1500+ own brand products across categories
2. Idea is to redesign our Home & Living Range essentially consists of 2 broad categories- Home Furnishing & General Merchandise
3. Home furnishing consists of products like bath mats, towels, hand towels, rugs, blanket, curtains, bedding etc.
4. We want to generate one common brand identity of products recognizable & with high recall
5. target customer set is retail customers Sec A/Sec B & Sec B+ class
6. positioning is premium product at value price

Brand Brief:
1. We have selected H&L as master brand.
2. Amara is sub brand name for Home furnishing
3. Products are mid range , value for money products.
4. brand promise is to give better quality products at affordable prices
5. Range will compete with national brands and thus has to be represented powerfully well
6. font style should be modern, san sarif, appealing & unique- addressing to target audience.
7. H&L- Amara logo unit should be seen together as one unit.
7a- H&L being masterbrand will precede amara
8. it should be reproduce able on different substrate like header card, sticker, box pack etc.
9. Background pkg colour would be light pastels where logo will be placed. So , casing with distinctive colour theme to be used so as logo unit should nt get subdued.
10. Theme we have used for one more brand developed recently is two brush stroke & name over it. Sample design is attached for reference.
11. would be great if one of the option will be created the given design theme.
12. As all of the products under these categories are home furnishing, decor products so subtle placement of home/imagery/vector/half draw will invoke emotions and helps to connect better with customers. logo placement is to be very subtle so as not overpower the brand name H&L amara rather compliment it.
13. fonts should be round one- sans sarif one.
Who are your top 3 competitors? If possible, please provide their links as well
bombay dyeing- https://bombaydyeing.com/
Bianca- https://www.biancahome.in/
home town- www.hometown.in/‎
Solimo from Amazon
https://www.bedbathandbeyond.com/

What feelings do you want your logo to provoke?
its essential feeling of ownership, feeling of proud, aspiration and getting admiration from others. Target group is women shopper, aged 25 to 60. Looking to decorate and furnish home with great quality products at affordable price
Where all will you use your logo?
  • (1) Signage (including Shops, Billboards Etc)
  • (2) Other, Please Specify- packaging- primarily its been used on packaging as few examples shared- header card, box pack, insert, paper sticker etc.
Select the types of logos you need?
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Style Attributes
Modern
Classic
Youthful
Mature
Feminine
Masculine
Playful
Sophisticated
Luxurious
Economical
Loud
Quiet
Simple
Complex
Subtle
Obvious
Geometric
Organic
Visual brief - Styles
Visual brief - Colors to explore

Blues

Yellows

Reds

Dark neutrals

Required file format (Logo Design)
  • (1) Ai

Rate this contest brief?

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