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Note : Design brief last updated on 24 February, 2020
SAVVY Cafe and Cafe roasters
What name do you want in your logo?
Savvy.Please include Cafe and coffee roasters under it to imply we freshly roast and we are a Cafe
Do you have a slogan you want incorporated in your logo?
No Slogan in my Logo but I would require one for the brand identity
Select your industry
Tell us more about your audience, organisation or product. Please also mention your special requirements
• To grow our coffee Brand through a customer -first approach and dedication to service excellence.
• Our aim is to deliver the best coffee at your convenience, and to be visible in a variety of places such malls and coffee boutique retail shop & Cafes
• Introduce Turkish coffee and allocate its market share.
Three different business concepts: F
• Fresh Coffee Experience: Offer fresh coffee corner experience in our cafes and Shopping Malls.
Savvy Roasters/cafe serving hot/ cold beverages as well as serve Hot and. Cold Food Snacks/Sandwiches /Salads and healthy Snacks).
Coffee Boutique : Displaying coffee Bean barrels for customer selection and knowledge so they are able to differentiate between coffee roasts and notes to select the best blend that cater to their taste customizing their own blend.
• E commerce: Online product availability including variety boxes per pound of each .
We offer 100% Arabica beans single origin as well as mixed blends that change on monthly basis. Some available in light ,medium either whole bean or grinded .
We offer a variety of coffee beans selection from around the world and educate customers on the coffee by providing coffee profiles and our team is trained to advice based on customers taste .coffee ranges from Guatemalan,Brazilian ,Sumatra ,Indian and more
Who are your top 3 competitors? If possible, please provide their links as well
1. Gaunt Coffee
2. Philz Coffee (Biggest Competitor!)
3. Better Buzz Coffee
4. Kings Coffee
5. Black House coffee
6. Dark Horse
What feelings do you want your logo to provoke?
Target age is 18+
Creative but subtle
Explains the name and coffee service
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