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By Strezout7z
Coffee Packaging - Coffee infused with Saffron
Shouvik Ganguly paid $549 for a new Packaging Design and received 63 designs from 18 Designers.
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By Strezout7z
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Coffee Packaging - Coffee infused with Saffron By Shouvik Ganguly

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    Note : Design brief last updated on  
    Contest title

    Coffee Packaging - Coffee infused with Saffron

    Select your industry
    Food & Drink
    What is the name of your product?
    BRIGHT CITIZEN
    What is the name of your company?
    Bright Citizen Coffee
    Describe what you want designed
    Bright Citizen Coffee Packaging - PLs REVIEW DETAILED FILES ATTACHED WITH THE BRIEF

    We are looking for the packaging design of a Coffee brand.
    Please review the following files that have been uploaded
    1. Brand Brief file
    2. Bright Citizen logo and brand identity file
    3. Packaging picture
    4 Packaging template file

    The coffee packaging will need to follow the brand identity and develop the correct packaging design based on the packaging template.

    We look forward to your design.
    Thanks
    Describe activities of your organization or product and targeted audience.
    Introducing Bright Citizen – an Innovative Coffee infused with Saffron. Driven by purpose
    Bright Citizen is a coffee which is blended with Saffron – 100% of the profit will be given back. This makes the brand doubly beneficial with all of the profit going back AND the procurement of saffron from developing world generating employment and commerce for the region. The profits go back to empower women and youth through education and technology.

    This brand name is inspired by the idea of “Citizen”, one of the founding thoughts of the “Digital Citizen” insight. Bright is an ode to its purpose - Inspiring brighter futures or making lives brighter. A clear and distinct connection to the larger purpose of the existence of the brand, which is influencing brighter lives in this world, makes Bright Citizen exciting and real. Everytime a consumer chooses this coffee its making someone else’s future brighter, a conscientious citizen of this planet.
    THE PRODUCT
    Launch a coffee which is infused with Saffron – 100% of the profit will be given back.
    The more this sells, more ingredients we source from a part of the developing world that benefits from the agriculture which is an industry primarily participated and led by women. The profits go back to empower women and youth through education and technology
    Blended Coffees are popular in many parts of the world. And there is increased use of Saffron in the western world in various food and beverages. This specific coffee blend helps increase antioxidant absorption. The Coffees will be 100% Arabica, Fair trade and Organic.

    Describe who would typically use your product
    THE BENEFIT PROPOSITION
    Rational Benefit: A great coffee good for me with the added goodness of saffron, which makes this a coffee better, with a unique and delicious taste
    Emotional Benefit: Get energized, feel good. A sense of optimism and a larger purpose. A conscientious choice of a good coffee which is not only organic and fair trade but has a larger, very real purpose

    WHO ARE WE TALKING TO - TARGET CONSUMER
    Target – 25 -59, Epicenter – 29-34, M/F
    WHATS THE PERSONALITY TRAIT THAT WE WOULD LIKE TO EMPHASIZE?
    Positivity, Inspiring and Empowering
    Warm and Vibrant
    Optimistic and happy
    Authentic, Real
    Is there anything designers should avoid?
    Do not do generic coffee design. Review all the files carefully and try to look at telling the story of the proposition - That this is a coffee with a purpose and that it is infused with saffron . Leverage the logo and brand identity. Do not create new logo
    Any helpful content you want to provide to designers for your packaging design.
    Please provide a section in the packaging , perhaps the back panel where we can write the romance story of the coffee
    For now please include the following paragraph below
    At Bright Citizen we are creating a sustainable, scalable future, we are a social enterprise. This is a coffee which I 100% organic, 100% Fair Trade, 100% Arabica, and best of all-- 100% of the profits will be used to fund the development of youth and women. The innovative coffee has been blended with Saffron which is imported from various countries where the women lead the agriculture effort. Very popular in other countries, this is the first introduction of this unique coffee with a passionate social cause. Join us to change lives
    Know the dimensions?
    Please review the files attached one of which is the template for the packaging

    Rate this contest brief?

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