www.baryontech.com

1. Website objectives:
• Promote the company and its services
• Convey the innovative and collaborative spirit of the company

2. Website requirements
• Responsive design (incl. mobile optimized)
• IA: the website will have a rather flat hierarchy.
• Colors: use a color palette matching the exact color definitions as per logo files
• Logo: it can have a light or grey background. We have a preference for the logo with the grey background.
• Content: there will be limited amount of the text on the website, not much content
• Services company: we do not sell any products but only services (therefore no web shop, products shown etc.)

3. Who are BARYONTECH customers?
• BARYONTECH is a B2B company with no contact with end consumers
• Customers are companies across industries requiring to digitalize processes or tech start-ups requiring funding or seeking collaborations in the industry

4. What does the company stands for?
• BARYONTECH’s purpose is to enable access and use of digitization processes and services across companies and industries
• BARYONTECH's purpose is to enable companies to remain competitive by leading/fostering their digitization process

5. What are the company’s principles/beliefs?
• Innovation and dynamic: we believe in digitization projects that are comprehensive and add value to our customers - whether in streamlining operations, supporting day-to-day business or in enriching the user experience
• Courage to change: we believe that being market leader requires us to evolve, think differently and act accordingly
• Excellence in execution and safety: we believe in creating best-in-class high-quality solutions

6. What does the company do?
• BARYONTECH is an innovation lab aiming at enabling the digitization process within companies across industries and businesses – from analysis over concept to realization
• Helping start-ups to develop and grow
• Venture capital

7. What we need
The design should have a simple and elegant tonality with a twist, but not too bold, it should remain a sleek understatement (like "Bang and Olufsen"). People that should be addressed are entrepreneurs and executives worldwide.