Can't find the perfect font for your logo?
Get hundreds of logo designs in under 5 minutes by completing 5 easy steps
  • 1 Choose some designs that you like
  • 2 Choose your colors
  • 3 Add your company name
  • 4 Pick some icons
  • 5 Download your logo

Give it a try:

31 Custom Beer Label Design Inspiration For Craft Brewers

by David Paul Tweet - in Label Design

Beer Label Design

Beers for life! The competition in craft breweries is increasing steadily as more small and individual companies are entering the fray. As a result, there is an even greater need to have a unique beer label design so as to draw the attention of the crowd instantly towards the brand.

The global craft beer market was US$ 117.1 billion in 2022, which is expected to reach US$ 221.5 billion by 2028, a 10.8% growth. In the U.S., there were 9118 operating craft breweries. The country’s craft beer revenue was estimated to be over 26 billion dollars.

So, this is a big market where your small company has to face tough competition from many established and new brands. Small producers of beer fall under the category of craft brewery. These producers make and sell only small amounts of beer. Most of the time it is root beer, which is typically produced on a small scale.

Your beer label design will be of crucial importance when it comes to winning the customers with great visuals. Your new customers will first see your label design in a beer shop or shopping center. When they see the label, it is your opportunity to make a lasting impression on them.

How to create beer label design?

When it comes to designing a beer label for your small brewery, you do not have to spend too much time and money on it. You can try an online logo maker to design the label on your own in a few minutes. Adding to this, people will recall the taste of your craft beer whenever they see your label design in the market.

So, design your label with the help of label templates online carefully with proper planning. These days, beer drinkers are more concerned about the experience they get from the beer they drink at a party. They talk about the experience, flavor, and texture of the beverage.

They will also talk about the impression they get from the label design. Many of the young customers are surely impressed by a great beer label design and share it with their friends.

So, make sure that your label design stands apart from other competitors. There are hundreds of bottles and cans on the shelf. People will pull your bottle if they are drawn to its label design.

Create the beer label design in such a way that your customers have some indication of what the bottle has inside in terms of taste and flavor. The label should be conveying your brand message to potential buyers.

Homebrewing or beer label design comes in many forms. You will find illustrative beer label art that includes the use of cartoons.

There are graphic labels that use colorful graphics with big letters to pack a visual punch. You can also see beer label designs that have the use of art & photography. Minimalistic design is also a trend in creating beer label designs.

Here Are 31 Custom Beer Label Design Inspiration For Craft Brewers

01. Buck O‘Hairen’s Sunshine

This is a unique label design as white color is dominating all other elements. The designer made a successful attempt to create a beer label design in white, which is an unusual design in this category.

Label Design

[Source: Image]

The brand name in the bold thin letter is also a memorable use of typeface to provide a contrasting effect for the eyes. Some letters in the classical style above and lower of the brand name are to build a trustworthy image of the brand.

02. Daredevil Brewing Co.

The company name Daredevil Brewing Co is reflected in the images used in this beer label design. There is a man lifted up in the image. The man is being lifted by powerful wings, justifying the words Lift Off in the label.

label design

[Source: Image]

The red color in the design stand for the emotions such as energy, passion, and aggression. The brand wishes to project its image by evoking these emotions from target customers.

03. Luminary Quarter

Everything is depicted in a classic style in this custom beer label design. There are several curvy lines that are entangled with each other in an impressive way.

Luminary Quarter

[Source: Image]

There is no use of typeface but the brand is still able to project itself as a classic beer brand. The beer brand is available in four colors to target different customers.

Looking For a Beer Label Design?

We have helped thousands of business owners from all around the world with their graphic design needs such as a logo design, website design, social media posts, banner and much more.
Get Your Beer Label DesignGet a Free Quote

04. Barn Door Brewing Co.

Because the company uses the word Storm in its label to project aggression and energy associated with beer drinking, there is a lightning effect shown in the design.

Barn Door

The image of a village home stands for the rawness of the beverage, which the customers would definitely love. The weather indicator is also an element because of the brand name Storm.

05. Ponysaurus Brewing Co.

This beer label design uses a mythical horse as its main element to convey a brand message to customers. White is the predominant color as the brand wants to project its image as the coolest brand in the market.


[Source: Image]

The use of serif fonts conveys that the brand is of high quality and a strict professional approach is adopted to make the beer.

06. Underground Beer Club

The company’s name Underground has some mystery in it. The figures such as a ship and a suspicious man stand for the message that there is some secret about this beer label. The customers should try it to reveal the secret. The typeface is in a straightforward and formal style.

Beer Club

[Source: Image]

07. B-52 Brewing Company

At B-52 Brewery, the emphasis is on having fun, as evidenced by their label designs, which incorporate numerous pop culture allusions, vibrant colors, and metallic finishes.

B-52 Brewing Company

The beer label design aims at those who like a throwback, especially in this day and age. The label design has an antiquated kind of portable music that is sure to make everyone happy. Such memorable labels go well when it is used as a logo design as well.

08. The Seasoned Traveler

The Seasoned Traveler beer label design instantly attracts your attention due to the red color. Then, your eyes are drawn to the old and experienced traveler on the bicycle, which stands for warmth and energy.

beer label design

[Source: Image]

Such beer labels are popular with people for chugging parties during World Beer Day. The company wants to project its beer label as a warm-up drink during winter. It surely is one of the beer label inspirations for the designers.

09. Maneblusser

This is a lovable beer label design due to its brilliant use of colors. The designer used yellow, red, dark brown, and white to express the happiness that is associated with drinking the beverage. The way the man is dressed, it looks like the target customers of the brand are workers.


[Source: Image]

10. Pioneer Brewery Snakebite IPA

Though the brand was opened only recently in 2013 as is clear from the label, still it wishes to be seen as a classic brand of the beverage. So, the label is in a faded bluish color that indicates the bygone classic era.

graphic designs

[Source: Image]

The use of a deer in classic style and snake around it are the elements that project a trustworthy brand image of the company. Such beer labels look great on website design and other graphic designs used for marketing purposes.

11. Innis & Gunn Lager

In this beer logo design, the use of green gives an impressive touch of sophistication. Both the colors green and dark brown are used to create a special brand identity of a sophisticated quality beverage.

logo design

[Source: Image]

12. Double Vienna

It is a unique label design because of the use of yellow as a dominant color in the background. We generally do not see yellow as the sole color for the background.

Double Vienna

[Source: Image]

The company’s name designed in classic lettering provides a pleasing contrasting effect that helps catch the eye.

13. Sail & Anchor

To express happiness, enjoyment, and festivity, this beer label design uses the power of colors to its advantage. The dark brown color of the bottles provides for the background color.

label design

[Source: Image]

Then, on it, yellow is the main color used by the designer as a color of joy. Bold letters used in the design stand for the brand’s authenticity.

14. Tin Man Brewing Co.

White is the dominating color in this label design. But what catches your eyes first is the yellow, red, green, and brownish colors for different versions of the label. These colors draw attention to the label immediately when shopping.

label color

[Source: Image]

15. The Imperial Series

This beer label design is memorable due to its special use of lettering. The letters are thinly designed so that they stand for the company name Imperial.

Imperial Series

[Source: Image]

Other elements at the bottom of the design are also designed in thin lines. This label design is an excellent example of line art also.

16. Volans

This is surely a high-quality beer label design by freelance designers. The black color gives a touch of sophistication and professionalism to the design, which helps build the brand image of the beverage label.


[Source: View Case Study On Designhill]

17. Thirsty Mule Winery

The designer is successful in giving the label design a classic touch due to the use of some retro elements of grapes, leaves, and classic curvy designs.

Thirsty Mule Winery

[Source: View Case Study On Designhill]

Black is the major color to express the authority and loyalty of the brand in the market. Fading yellow color is to give the design a classic touch.

18. Hilliard’s Brewery

Hillard’s Brewery’s beer can design evokes the feeling of nostalgia and takes you back to the era of the ‘70s. The use of font and white background reminds us of that era. There are also earth tone plaid patterns of the era.

Hilliard's Brewery

19. Goldhawk Ale

Goldhawk Ale beer label design showcases their muscat’s defining features. There is no use of text on the label and instead, it has a dominating presence of a hawk in one gold color. With the golden color and no use of text, this label design stands out in the market.

Goldhawk Ale beer label design

20. Cervecería Sagrada

Cerveceria Sagrada is one of the most recognizable beer brands from Mexico and its label design reflects the country’s history and spirit. The design inspiration comes from the Lucha Libre wrestlers wearing colorful masks.

Cervecería Sagrada

21. Around The World Beer Flight

The beer label design of Around The World Beer Flight is unique in the sense that it uses bold and black text to catch the viewer’s eye. It has an airplane figure at the neck of the bottle.

beer label design

22. Sakiskiu Alus

Sakiskiu Alus beer label design gives a real craft beer fell due to the use of a hand made paper design and rubber-stamped labels. Bold green text not only stands out but also gives the bottle an identity.

Sakiskiu Alus

23. Grimm Brothers Magic Mirror

This beer label design borrows from folk tales and fairytales and incorporates those elements beautifully. The designer created a ghostly figure to reflect those tales as part of the culture. White classic text against orange background makes the design memorable and unique.

beer label

24. Camden Town Beer

Camden Town beer label is another unique design that makes good use of large text to catch attention. The design stands out because of the distinct typography for each individual bottle and the Halo over the word ‘large.’

Camden Town Beer

25. Lade Gaards Brygghus

Lade Gaards Brygghus beer label design gives a classic feel. The elements of classic lettering, flower, and conventional motifs as well as typical old oval shapes make the design distinctive.

beer label design

26. Half Acre

Half Acre cans have different label designs. The designer drew inspiration from a variety of things including cats, robots, and even donkeys. Large letters and orange colors, however, find a place in each of the designs.

label designs

27. Russell Brew Co. Angry Scotch Ale

A key feature of this beer label design is that it is inked on the bottle instead of being on a label without any use of paper and glue.

beer label design

The designer used conventional lion and sword symbols to evoke trust and then the yellow color catches the attention immediately.

28. St. Stefanus

St. Steganus beer label design is all about representing the brewing history of hundreds of years. Some font elements used in the label are inspired by old songbooks found in libraries.

St. Stefanus

29. 1295 Brewing Co.

A key feature of this label design is its excellent use of white letters against a black background. The font choice gives a vintage feel to the design and evokes trust amongst its users.

1295 Brewing Co.

30. Innis & Gunn

Innis & Gunn beer label design is a combination of classic and modern design elements. You can notice some classic illustrations along with red and gold colors. The great amount of detail was a unique feature of by bygone era of design and this label brings back that impression.

Innis & Gunn

31. Yoho Brewing Company

Yoho Brewing Company’s beer label design is unique in the sense that it has a completely white background and there are Japanese alphabets designed on the label. There is a quirky illustration that breaths life into the design.

Yoho Brewing Company

So, these are some of the remarkable beer label designs that are unique due to their strategic use of design elements of colors, typefaces, and images.

If your startup beverage company is looking for such memorable beer label designs, you can crowdsource the work to Designhill.

This is a prominent marketplace where hundreds of small business meet their graphic design need daily. Just launch your label design contest on this site and you will be flooded with unique designs from graphic designers.

Are You Looking for a New Graphic Designer?If Yes, Call Us on +1-855-699-2851 [times for calling 9am to 6pm EST (US)] or Register for a Free Design Consultation


These inspirational beer label designs are unique and memorable. They all stand out because of the planned use of colors, typefaces, and images. Each element expresses the desired brand message and ensures a lasting impression on viewers. These are surely great visuals to communicate a brand message and identity.

Get Your Label Design

I am a freelance designer & blogger developing high-quality content for businesses. I have written for many well-known brands and start-ups to engage users and customers. Get in touch with me Facebook | Twitter

Say thanks or boo to davidpaul



Need a Logo?
A powerful logo can give a company easy recognition. Create your unique business logo using our AI powered logo maker tool. Or, hire a designer to get your logo.
Best for when you want a logo in minutes. Our Artificial Intelligence powered logo maker creates dozens of unique designs in minutes. You can also edit colors, texts, icons and elements.
  • Uses power of AI & Machine Learning
  • Uses library of more than 10,000 fonts and 1M+ icons
  • No design experience required
  • Pricing starts at $20 but you pay only when you find a design you love.
Best for when you want to crowdsource ideas. Multiple designers submit entries for you to rate and review before you award a winner.
  • Fixed price packages starting from $199
  • Hand crafted designs from World-class designers
  • Dozens of concepts to pick from
  • Get 50+ designs in 7 days
  • 100% money back guarantee
Best for when you want to work with a single designer only. Explore the range of creative services offered by our highly talented designers.
  • Work with a single designer
  • Hand crafted designs from World-class designers
  • Options within all price ranges
  • Flexible turnaround time
  • Multiple revisions