Last updated on November 4th, 2020
A day spa is a frequently visited place by people who need some relaxation from their stressful life. Day spas facilities offer many services featuring several relaxation techniques and traditions. Tips on how to start your own day spa business will help you set up a foolproof business ensuring a decent earning.
However, one must enter into this business only after thorough research on the demography of your target market. Your logo can play a key role in promoting your business. You can create a stunning logo for your business using online graphic design services which are cost-effective and hassle-free.
A way to have an insight into the existing day spa market is to get the latest market data from your city’s Chamber of Commerce. Make sure to collect data about your target consumers’ such as age and income level. Also, know about their educational background.
Most importantly, find out how they usually spend their leisure time. Such data will give you an insight into the market, and will also help you prepare for the day spa services. Remember that a new day spa is a modern business and experience from running a conventional business may not be useful.
Planning A New Day Spa Business?
Spa and wellness is a booming business across the world. The U.S had 21,020 locations of the spa industry in 2015. The wellness industry size, including spa services, will expand rapidly in the coming years. The industry size in the U.S is estimated to be of 11.3 billion dollars in 2021 from 8,254 billion dollars in 2017.
The usefulness and popularity of spa services can be gauged by the stats related to the number of people visiting the facility. According to a study, in the U.S, people made 179 million visits to spa facilities spread across the nation in 2015. There has been steady growth in the visits.
In 2013 and 2014, the people made 164 million visits and 176 million respectively to the spa facilities. These stats show that the new spa entrepreneurs can hope for a vast scope for business growth. But they need to consider a wise business strategy to start and establish a spa facility.
15 Tips To Start A New Day Spa Business
01. Select Your Business Structure
First, visit a certified public accountant, and get information about different business structures in the spa business. You may be choosing from the structures such as limited liability companies, sole proprietorship, and Subchapter S corporations. You should also visit a commercial insurance agent who is an expert in liability issues..
Then, get a business license opening a day spa from the authority in your city. You should also ask your health department for a pre-opening inspection of your spa. You will also be informing your state department to get a sales tax license.
02. Define The Vision
What is a day spa? Before you start planning your business, you must have a clear idea. Think what is essential for the business, as it would impact your entire business. Is the spa going to be a mix of east and west? Will it be a combination of salon and spa, and focused on being a green?
Once these choices are made, they will assist in determining all of the other selection needed which will finally affect the guests’ experience — the treatments, the things they see and touch, and the details that will evoke emotions. This will create a unique experience, differentiating from your competitors.
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03. Define Your Brand
Now that you have already evaluated your competitors and their strength and weaknesses, make an effort to put something unique on the plate for the customers as extras always attract them. In a new day spa business, you can offer authentic treatment classes, wellness tips, or it can be as simple as a cup of herbal tea in the hospitality section. These exclusives in your services can bring a considerable change in your brand identity.
04. Find And Hire A Location
Search for a strategic location and get it on a lease. Make sure that the building having your spa is easily accessible, and it has a good parking place. Get approval from the zonal department also.
Then, hire an experienced interior designer. The designer will suggest you right color scheme for your spa to give your customers a pleasant and soothing environment. You can search for interior designers with the help of the American Society of Interior Designers.
05. Find Out The Target Customers
Take a close look around and determine who all your potential clients will be. After all, your spa idea or the entire business will revolve around them to do a comprehensive study about their tastes, likes, and budget. Make sure that your services must target them.
Determine if your day spa will look to attract neighborhood residents, or will it be a destination day spa for the affluent and celebrities in an upmarket. The spa logo design, apart from other things, should be created keeping these aspects in mind. To understand your target clients better, you can also predict the demographics such as socioeconomic groups, sex, age, education, occupation, etc. which comprise a market niche.
06. Estimate Start-Up Costs
Budget is perhaps the most vital element in the startups. So keeping this in view estimate the entire costs to be incurred while getting your feet wet in a new day spa business. Different types of expenses will be needed to get the business up and smooth running.
Everything starting from infrastructural costs to furnishing and fixture, professional graphic designer costs, and pre-opening expenses including marketing, will be needed. Do a rough calculation of all these costs, excluding miscellaneous expenses as it is the first step towards finding the feasibility of your business.
07. Get An Impressive Logo
Your day spa business will draw the attention of the potential customers easily if it has a unique logo. The importance of a business logo is catching the attention of a company and its business. But more than that, the spa logo design becomes the brand identity of a business.
So, hire a freelance graphic designer to create your logo that can represent your business values. The logo must be attractive and has a modern design to impress your audience. The logo will appear on all of your marketing materials such as advertisements, website, stationery, etc.
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08. Know Your Competitors
A successful business owner knows about the competitors in the field very well. The business owner can make marketing strategies to counter the competition. Find out the day spas operating in your city and surrounding towns. You can visit their websites and social media page to understand more about the business.
If possible, visit these spas secretly and observe the activities and the customer services they offer. Have access to their service menu to know which extra services your spa can offer to beat the competition. Try to stand out from the crowd.
09. Develop A Sales & Marketing Strategy
Initially, you’ll need a considerable amount of capital to bring awareness to the spa-goers marketplace, but steadily it becomes more economical once your business picked an excellent pace. Since the market is highly competitive, your strategic sales and marketing plan will help you step ahead of your rivals. Create attractive and meaningful marketing products from platform like Designhill. It is a leading freelance graphic design destination both for designers and clients.
So far sales plan is concerned, find out how the spa is going to be sold. What are the critical messages that your team will communicate to the prospective clients in expecting to bring them to your spa? Make sure your sales team is well trained to convince the potential customers about the services your spa offers. You can conduct a training session for them each time you include a new service. Also, determine who all your target customers will be. Will they be the residents or the corporate business?
Marketing is the most vital aspect of any business. Your marketing strategy must comprise the production of both physical marketing collaterals such as business card design, brochure, etc. and digital marketing content such as website, social media, etc. Other things that you can do are PR and strategic alliances to promote your business.
10. Offer Unique Services
After knowing what services our competitors are offering, come out with some special offers for your customers. For example, if local market spas are lacking in services such as professional scrub treatments and facials by trained professionals, then include it in your service menu. This way, your spa business will stand out.
You can also hire licensed professionals who are experts in spa services. These professionals will be a crucial attraction for your customers. For instance, more consumers will flock to your spa if you can hire a licensed massage therapist. Also, offer attractive services such as body-enhancing treatments such as aromatherapy.
11. Buy Your Spa Equipment
You should contact a supplier of spa equipment such as a massage table, specialty shower, sauna equipment and facial steamers. The supplier will also blend those fixtures into the environment of your day spa.
12. Hire Experienced Staff
The success of your day spa business will largely depend on how much of expertise your employees carry. Hire experienced employees who can efficiently deliver the services to the satisfaction of your customers. A better way to get trained people working for you is to get recommendations from community college cosmetology instructors when it comes to hiring qualified students for the job.
If you need a licensed massage therapist, get the recommendations from the American Massage Therapy Association. Or, approach the Aesthetics International Association to hire a licensed aesthetician.
13. Consider Extended Operating Hours
Try to accommodate every spa goer’s busy schedules with the help of a spa or massage scheduling software. The extended operating hours like opening earlier (around 7:30 am) and staying open a little later (until 11 pm) will give great flexibility to your clients. According to a study conducted by Beth McGroarty—the research director at Spafinder Wellness, many spa centers have extended their operating hours.
14. Determine The Products
Once your spa guests get satisfied with the services, most likely they want to purchase products that can remind them of their spa visit. So don’t leave any stone unturned. Offer them high-quality products reinforcing the image you’re creating for your day spa. Also, generate a logo that can leave a lasting impression on them.
15. Offer Introductory Spa Pricing
Finally, when opening your day spa business for the people and welcoming your customers, offer attractive package pricing. This is also the time to do some marketing. Know how to draw customers to your spa business. Give them some spa accessories as gifts. You can also collect the mailing address of the consumers or guest in the entry form. Later, use the mailing list to promote your business.
Start a marketing campaign by advertising your day spa business in local newspapers and lifestyle magazines. Ask some fitness centers, women clothing stores, hair and nail salons, who are not your direct competitors, to place your invitations. Request them to place your sticker design in their stores.
To sum up, your day spa business will flourish if you know the market and competitors well. Make sure that the location of the spa is perfect with a parking space and market your unique spa services using all means. There are many website design inspirations, refer them to have a creative and user-friendly website.