Consumers first come in contact with packaging before opening it and seeing the product inside. So, the packaging is responsible for making the first impression on consumers when the product is on the shelf. This is the reason why businesses lay so much emphasis on ... Continue reading
Some designs stand out and leave an imprint in your minds. Such designs even remain fresh in your mind for years. Innovative and creative packaging designs can be refreshing to look in the crowded supermarket shelves. With so much competition consuming the space, a unique, ... Continue reading
A product has to be packaged nicely to attract customers. It is essential in catching the attention and leaving a lasting impression. In fact, packaging design helps build a solid foundation of loyal customers. But it has evolved from being simple to functional and artistic. ... Continue reading
The food industry has grown exponentially over the years. Companies have expanded and ventured into newer avenues to delight the taste buds of the consumers. Customers are interested and willing to experiment with unique flavours and options. The high competition in the industry has led ... Continue reading
Even when you boast of a high-quality product, it needs to be packaged nicely to impress your customers. Professionally created packaging designs makes a lasting first impression on customers and helps build a solid base of loyal customers. Your brand identity of business depends ... Continue reading
Retail Packaging Design has been a staunch ally of marketing. Though it is a part of the branding and operations it has a significant influence on the brand positioning and sales of the products as well. The creative packaging design is as important as the ... Continue reading
No matter in which industry you are in, Design is everywhere you look including food packaging. Packaging is very important in captivating the eyes of people and to create a positive and memorable brand especially in the field of food, attractive food packaging promotes craving. ... Continue reading
Packaging deals with covering a product properly from the viewpoints of safety and ease of handling. It means packing products in tins, bottles, bags, boxes, cans, and so forth, of convenient sizes to help buyers handle the products easily and effectively. A packaging design is ... Continue reading
Colors are synonymous to enjoyment and holiday celebrations. During holiday seasons, businesses launch special products in special packaging. Therefore, holiday packaging designs have vibrant colors with a touch of trend. The strategic use of colors is important to make a brand statement. Colors are powerful ... Continue reading
Packaging matters a lot when it comes to selling your products. This is because people gauge the quality of a product by taking a good look at its packaging. If packaging design makes a good first impression on them, they are likely to buy the ... Continue reading
